Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. kėdainiai inasemekana kuwa mji wa zamani zaidi nchini lithuania, ukiwa na historia tajiri ambayo imehifadhiwa kwa miaka. ni nyumbani kwa vivutio mbalimbali vya utalii, na kuifanya kuwa mahali muhimu kujifunza kuhusu historia na tamaduni za lithuania.
  2. kėdainiai iniletea sura ya kipekee ya mji na mji wa zamani wenye faraja.

What do you hope to find when visiting a new city?

  1. nchini lithuania, itakuwa vizuri kuwa na maeneo ambapo unaweza kuona na kuishi utamaduni, historia, na ufundi wa jadi.
  2. nataka kutafuta shughuli za hapa za ndani ambazo hazipatikani katika mji wangu. na mahali pazuri pa kukaa usiku.

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. kile kinachofanya iwe maalum ni huduma bora inayotolewa na wafanyakazi katika kituo cha habari.
  2. kėdainiai ina ukubwa mzuri kwa safari ya siku kutoka mji mkuu ikiwa mgombea ana gari. na mji mdogo unaleta malazi ya kati ya faraja kwa kazi ya kufanya kazi kwa mbali.

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. kuongeza malazi katikati ya jiji na kuboresha ubora wao. kupunguza umbali kati ya kituo cha basi na jiji la kale. kuongeza chaguzi zaidi za kula katika jiji la kale.
  2. uboreshaji ni maeneo ya malazi kwa watalii na maeneo ya shughuli za mchana na usiku.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. sijui vizuri.
  2. siyo

What role do you think local events play in shaping a city’s brand identity?

  1. nafikiri ni shughuli nzuri. kwa hasa, wazo la kuandaa soko katikati ya jiji la kale ni bora. ninaamini soko linalofanyika straupe, latvia, ni la ajabu. halihitaji kuwa tukio maalum au la gharama kubwa.
  2. jukumu la tukio ni kuvutia na kuimarisha umakini kutoka kwa watalii kwa mfano wa kipekee na wa kurudiwa.

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. kama mgeni, naweza pia kuelewa kwamba ni jiji la ajabu kweli. ninaamini kwamba ziara za kutembelea maeneo ya kihistoria na alama ni njia bora ya kueneza utambulisho wa chapa ya jiji. hii ni kwa sababu watu wanapojifunza kuhusu ni aina gani ya mahali, wana uwezekano wa kushiriki kwenye mitandao ya kijamii, na hivyo kueneza ufahamu zaidi.
  2. ili kubaini chapa ya kėdainiai, kuna uwezekano wa kushirikiana na matukio mengine ya jiji au kuunda ofisi ya matangazo katika mji mkuu ili kutangaza kuhamasisha au kutembelea mara kwa mara.
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