Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. 凯达尼是立陶宛最古老的城市，拥有丰富的历史，历经岁月得以保存。这里有各种旅游景点，是了解立陶宛历史和文化的重要地方。
  2. 凯达尼亚为我带来了独特的城市洞穴景观和舒适的老城区。

What do you hope to find when visiting a new city?

  1. 在立陶宛，能够有地方可以看到和体验文化、历史和民间工艺将会非常好。
  2. 希望找到一些在我家乡没有的当地活动。还有一个舒适的地方过夜。

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. 使其特别的是信息中心工作人员提供的优质服务。
  2. 凯达伊尼的大小非常适合从大城市进行一日游，如果候选人有车的话。这个小镇为远程工作提供了舒适的中期居住环境。

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. 增加市中心的住宿设施并提高其质量。 缩短公交车站与旧城区之间的距离。 在旧城区增加更多的餐饮选择。
  2. 这些提升是为游客提供住宿的地方，以及白天和夜间活动的场所。

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. 我不太清楚。
  2. 非

What role do you think local events play in shaping a city’s brand identity?

  1. 我认为这是一个很好的活动。特别是在老城区中心举办市场的想法非常棒。我相信在拉脱维亚斯特劳佩举办的市场很精彩。它不需要是一个特别或昂贵的活动。
  2. 该活动的角色是吸引游客的注意力，展现独特而重复的形象。

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. 作为外国人，我也能理解这座城市确实很美妙。我相信参观历史遗址和地标的旅游是传播城市品牌形象的有效方式。这是因为当人们了解这个地方的特点时，他们很可能会在社交媒体上分享，从而进一步提高知名度。
  2. 为了识别凯达尼品牌，可以与其他城市活动合作，或在主要城镇设立推广办公室，以宣传搬迁或偶尔访问。
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