(N)The survey of factors affecting the customer loyalty in airline industry/有關影響顧客對航空公司忠誠度的問卷調查

The poll results are public

1) What is your gender? 你的性別是什麼？ ✪

2) How old are you? 你今年多少歲？ ✪

3) What is your marital status? 你處於什麼婚姻狀況？ ✪

4) What is your occupation? 你做什麼職業？ ✪

5) How much is the monthly income? 每月的平均收入去多少 ✪

6) How many times did you travel by plane in 2013 你在2013年乘搭飛機多少次？ ✪

7) Did you choose the same airline each time? 你是否每次都選擇乘搭同一間航空公司？ ✪

If no, Answer Q9/如果答否，請答問題9。

8) What factor(s) attract you to choose the same airline? 什麼因素使你會選擇乘搭同一間航空公司？

You may choose no more than 3 items. 請不要選多於3項。

9) How many times you choose a same airline consistently in 2013? 在2013年間，你有多少次連續選搭同一間航空公司？ ✪

10) What factor(s) will you consider when choosing airline? 你選擇航空公司時會根據什麼準則？ ✪

You may choose no more than 3 items. 請不要選多於3項。

11) Have you ever joined the ‘Frequency Flyer Program’? 你曾經是否參加「常客飛行計劃」？ ✪

If no, Answer Q14. 如果答否，請答問題14。

12) Is it worth to continue joining this program? 你覺得這個計劃值得參與嗎？

13) Why do you think it is worth /not worth to continue joining this program? 為什麼你覺得這個計劃是值得／不值得參加？

Reading the following statements and answer the questions. 請細閱以下句子，之後回答問題。 ✪

1= totally disagree /完全不同意 2= strongly disagree /強烈不同意 3= neutral /無意見 4= strongly agree /強烈同意 5= totally agree /完全同意
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14. You will feel proud if you support or choose a particular airline for a long period of time. 長期支持或選擇某一間航空公司會令你感到驕傲。
15. The public image of the airline will affect you to choose the airline. 你會考慮航空公司的公眾形而選用某一間航空公司。
16. Family and friends’ opinion and choice will affect you to make decision of choosing an airline. 家人和朋友的意見和選擇會影響你決定選用某一間航空公司。

17) Do you think advertisements can strongly affect you to make decision of choosing an airline? 你是否認為廣告能夠強烈地影響你選用哪一間航空公司？ ✪

18) What is/ are the effective media channel(s) to attract you to know more the airline and then choosing it? 什麼媒體能夠吸引你去認識更多某一間航空公司然後選用？ ✪