How are the hotels influenced by the customers' switching loyalty towards the brands?

Hello! My name is Karina and I am a student of a business and hospitality management school. This survey is a part of my research project, the main topic of which you already read in the title of the poll. You will help me a lot by answering all the questions below. Thank you very much!

Your gender?

Your age?

  1. 19
  2. 33
  3. 27
  4. 24
  5. 34
  6. 28
  7. 35
  8. 28 years
  9. 20
  10. 19
…More…

Your nationality?

  1. indian
  2. indian
  3. indian
  4. indian
  5. indian
  6. indian
  7. indian
  8. indian
  9. indian
  10. india
…More…

How many times per year do you travel? (with booking a hotel room)

  1. don't know
  2. 2-3
  3. 1-2
  4. 2
  5. 3 times
  6. 4
  7. 1
  8. minimum 2-3 times a year.
  9. 1
  10. many times
…More…

What is your favourite hotel brand to stay in? (Kempinski, Marriott, Hilton, Accor, Radisson, Sofitel, Best Western, etc.)

  1. don't know
  2. no such
  3. marriott, radisson
  4. marriott
  5. spg hotels
  6. sofitel
  7. 3+ star rating any hotels
  8. mrriot, radisson.
  9. hilton
  10. hilton
…More…

What is the first aspect you look at when choosing a hotel?

How important for you is the price of the room when you are choosing a hotel?

Are you loyal to the brands you like?

What could make/is making you switch your loyalty from one brand to another?

  1. no such brand
  2. i am loyal to my brand.
  3. na
  4. better quality
  5. better amenities and service. and definitely.
  6. the greater the facilities and level of convenience
  7. better facility
  8. service
  9. if another brand offers more varieties and quality materials
  10. any bad experience
…More…
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