How are the hotels influenced by the customers' switching loyalty towards the brands?

What could make/is making you switch your loyalty from one brand to another?

  1. no such brand
  2. I am loyal to my brand
  3. NA
  4. more better quality
  5. Better amenities and service. And definiten
  6. the more facilities and convenience level
  7. better facility
  8. SERVICE
  9. If another brand provides more varieties and quality materials
  10. Any bad Experience