Can Young Lithuanian Consumers Drive Economic Transformation Through Sustainable Consumption?

My name is Justas Ostasevičius, and I am a student of Economics and Management at Vilnius University, Kaunas Faculty.

I am conducting an academic research project titled “Can Young Lithuanian Consumers Drive Economic Transformation Through Sustainable Consumption?”. The aim of this study is to explore how young Lithuanian consumers perceive sustainable products, their willingness to pay for them, and how such consumer behavior might influence the country’s economic transformation toward responsible and sustainable business practices.

Your participation in this survey is voluntary and anonymous.

The questionnaire will take approximately 5–7 minutes to complete. Please answer honestly based on your personal experiences and opinions. All responses will be used only for academic and statistical purposes, following the ethical research standards of Vilnius University.

Thank you very much for your time and valuable contribution to this research.

ফলাফল জনসাধারণের জন্য উপলব্ধ

Have you heard of “Sustainable product”? How would you personally define a “sustainable product”? ✪

Have you heard of “Sustainable business”? In your opinion, what does “sustainable business” mean?  ✪

Have you heard of “Greenwashing”? Explain your understanding of “greenwashing”? ✪

Have you heard of “Sustainable consumption”? In your own words, what is the main goal of “sustainable consumption”? ✪

Have you heard of “Eco-friendly business” term? What do you understand by the term “eco-friendly business”? ✪

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I choose a product because of its sustainable or recyclable packaging. ✪

1. Never2. Rarely3. Sometimes4. Often5. Always
Choose from 1-5

I avoid buying a product when I suspect that its environmental claims are misleading.  ✪

1. Never2. Rarely3. Sometimes4. Often5. Always
Choose from 1-5

I buy eco-friendly or sustainable products even when they are slightly more expensive.  ✪

1. Never2. Rarely3. Sometimes4. Often5. Always
Choose from 1-5

I actively look for information about how a product was made before buying it.  ✪

1. Never2. Rarely3. Sometimes4. Often5. Always
Choose from 1-5

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Environmental impact is an important factor in my purchase decisions. ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

I prefer brands that use sustainable or include recyclable packaging ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

I trust companies that provide certified eco-labels or transparent sustainability information.  ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

I am concerned that many “green” marketing claims are exaggerated.  ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

Choosing sustainable products makes me feel that I contribute to environmental protection. ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

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I believe sustainability should be a standard practice for all businesses. ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

I feel confident that my individual purchasing choices can make a difference.  ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

Sustainable products are often too expensive for students.  ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

I can usually find affordable, sustainable alternatives when shopping. ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

Universities should promote access to sustainable products and initiatives. ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

Eco-friendly products should be accessible to all income groups. ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

I would buy more sustainable products if discounts or student offers were available. ✪

1. Strongly disagree2. Disagree3. Neutral4. Agree5. Strongly agree
Choose from 1-5

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Your Gender ✪

Your age ✪

Your current level of studies ✪

Are you currently employed?

Please select the science field that best describes your current program of study. ✪

Your monthly personal income (after tax): ✪

Your city of residence: ✪