تحلیل رقابت‌پذیری خدمات هتل.
سلام! نام من روکاس استونیوس است، من دانشجوی سال سوم دانشگاه هستم که در دانشگاه علوم کاربردی اوتینا مدیریت مهمان‌نوازی را مطالعه می‌کنم. هدف این پرسشنامه یافتن این است که مردم در مورد رقابت‌پذیری در صنعت هتل چه نظری دارند و مردم چه چیزی را وقتی به رقابت‌پذیری یک هتل در میان هتل‌های دیگر و خدمات آن‌ها می‌نگرند، می‌بینند.
آیا سفر می‌کنید؟
آیا قبلاً به هتلی سفر کرده‌اید یا در آن اقامت داشته‌اید؟
چند وقت یکبار به هتل‌ها سفر می‌کنید؟
چند هتل مختلف قبلاً در آن‌ها اقامت داشته‌اید؟ (تقریباً)
اولویت اصلی شما هنگام انتخاب یک هتل خاص چیست؟
سایر
- large quantity and positive customer reviews
اگر سفر می‌کنید، آیا به تنهایی سفر می‌کنید یا در گروه‌ها؟
- partner or groups
- with soulmate.
- both, but mostly by myself.
- groups
- groups mostly
- depends
- 2 people mostly
- alone
- in groups
- in groups
اگر به بیش از یک هتل رفته‌اید، آیا تفاوت بزرگی در هر هتل از نظر خدمات وجود داشته است؟
- we usually get the cheapest package; the minimal service has mostly been the same.
- yes
- somewhat, it depends on whether it's just a place to sleep (if it's a short trip) or if you were to stay for 2 weeks or more, then the facilities and services would matter a lot more if you chose a high-star hotel.
- yes
- of course. it also depends on how many services one uses or what the purpose of the trip is.
- no
- yeah, definitely.
- not really
- only one hotel.
- no
با توجه به سوال قبلی، معمولاً بزرگترین تفاوت در خدمات در هر هتل چیست؟
- what they provide in the room, such as storage for clothes, an iron, a kettle.
- dining area
- facilities provided and convenience.
- the level of customer service tends to greatly vary.
- food service. some hotels have high prices or restrictions on who and how customers are allowed to enjoy the hotel's food service.
- just employees' personalities
- the quality of staff service and the comfort of rooms.
- none
- -
- -
اگر مجبور باشید یک خدمت را انتخاب کنید، کدام خدمت را همیشه هنگام اقامت در هتل انتظار دارید و چرا.
- i just usually make sure it has as much as possible already in the room so i don’t need to pay extra for services.
- how the room is cleaned.
- breakfast service for longer stays helps save money and allows the consumer to appreciate more aspects of the hotel, such as a pool or gym, instead of doing everything outside the hotel.
- complimentary breakfast
- drink service. if a hotel has a good bar, offers a variety of drinks and cocktails, and if the staff knows their way around, it is comfortable and fun and allows me to relax.
- kindness of employees and helpfulness
- room service. it's always nice to have your food delivered to your room, especially by a lovely staff member who remembers how to smile and take a joke :)
- i just go for the nightlife.
- restaurants known for their unique food and execution.
- food
آیا فکر می‌کنید رقابت بین هتل‌ها از نظر خدماتی که ارائه می‌دهند مهم است و چرا؟
- competition is always beneficial as it improves their performance and makes services cheaper for everyone when you compare different companies.
- yes, competition is good for customers; prices go down. :)
- yes, as it allows each hotel to try to provide the best experience and price things according to the facilities they offer. overall, it would be better for the consumer and improve their score on review sites.
- i do think that competition can be good among hotels because it makes the experience better for consumers.
- of course it is. healthy competition is always a good thing. also, it eliminates poorly managed hotels, unfairly treated staff members, and corruption within the industry.
- yes, it's important because each hotel should have something better than the others in order to attract more guests who want to stay for that particular reason.
- not sure
- competition sparks motivation to improve and progress, therefore i believe it is important.
- yes, it keeps them improving.
- yes, but i'm not sure why.
چگونه هر خدمت را از نظر اهمیت برای یک هتل رتبه‌بندی می‌کنید.
در تجربه گذشته شما، خدمات زیر چقدر خوب بودند.
شما خود را به چه جنسی شناسایی می‌کنید؟
سایر
- optimus prime
چند سال دارید؟
به طور متوسط چقدر معمولاً برای هتل‌ها و خدمات آن‌ها هزینه می‌کنید؟
- £30-£50 per night
- 500€
- around £200-£500 depending on the length of stay and the type of facilities/style of hotel.
- $80
- it varies from £100 to £300/400.
- 500
- 50 euros for a night
- 500 euros
- never paid for a hotel stay before.
- 150