A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

Ndi umunyeshuri w'umwaka wa nyuma mu ishuri ry'icyiciro cya kabiri mu by'ubucuruzi muri kaminuza ya Leeds Metropolitan. Ndi gukora ubushakashatsi ku bintu bigira ingaruka ku bushake bw'abakoresha telefoni ngendanwa za HK bwo kugura Iphones na Smartphones, ibitekerezo byabo ku brand no ku bwizerwe. Amakuru azakusanywa mu bushakashatsi azakoreshwa gusa mu rwego rw'ubumenyi kandi ntazatangazwa. Y igitekerezo cyawe gishobora kugira ingaruka zikomeye ku bushakashatsi. Nyamuneka fata iminota mike kugirango uzuze urupapuro rw'ibibazo. Nshuti, ndagushimira byimazeyo ku bufatanye bwawe.

Ibisubizo by'ibibazo biraboneka ku mugaragaro

A1. Ni iyihe myanya yawe?

A2. Ni iyihe mirimo ukora?

A3. Ni iyihe ngano y'inyungu yawe y'ukwezi?

A4. Ni iyihe myaka ufite?

A5. Ni iyihe rwego rw'uburezi ufite?

B1. Ni izihe brand za telefoni ngendanwa ukoresha?

B2. Ni igihe kingana iki umaze ukoresha telefoni ngendanwa?

B3. Kuki ukoresha telefoni ngendanwa?

Ni iyihe soko y'amakuru yawe ya telefoni ngendanwa?

C1. Nyamuneka ongera agaciro k'ibintu bigira ingaruka ku guhitamo kwawe ku gipimo cya 5. (nko 1 - ntibikomeye na 5 - bikomeye cyane) Ibintu bifitanye isano n'ibicuruzwa bijyanye n'imikorere

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5
Umubare nyamukuru n'umuvuduko wa CPU
Ingano y'ububiko bwubatswe mu gikoresho
Imikorere ya ISO y'ifoto yubatswe mu gikoresho
Umubare w'ama pixel y'ifoto yubatswe mu gikoresho
Sensor y'ifoto yubatswe mu gikoresho
Kwiyongera kw'ikarita y'ububiko
Guhura na mudasobwa
Ingano y'ikibaho cya telefoni
Gushyigikira imiterere ya multimedia
Guhana dosiye za Bluetooth
Gushyigikira amafaranga y'ikoranabuhanga
Ubwiza/ubwinshi bw'ibikorwa
Izindi serivisi (nko ku icloud, itunes, n'ibindi)

C2. Nyamuneka ongera agaciro k'ibintu bigira ingaruka ku guhitamo kwawe ku gipimo cya 5. (nko 1 - ntibikomeye na 5 - bikomeye cyane) Ibintu bifitanye isano n'ibicuruzwa bijyanye n'ibirango

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Imibare y'ibyamamaza
Isura y'ikirango igaragaza uburyo bwite bw'ubuzima
Inshuti/Abagize umuryango bakoresha ikirango kimwe
Kumenya ikirango

C3. Nyamuneka ongera agaciro k'ibintu bigira ingaruka ku guhitamo kwawe ku gipimo cya 5. (nko 1 - ntibikomeye na 5 - bikomeye cyane) Ibintu bifitanye isano n'ibicuruzwa bijyanye n'imiterere

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Igishushanyo cy'imiterere y'inyuma
Uburyo butandukanye bw'amabara
Gukoraho imiterere y'inyuma
Ibikoresho by'imiterere y'inyuma

C4. Nyamuneka ongera agaciro k'ibintu bigira ingaruka ku guhitamo kwawe ku gipimo cya 5. (nko 1 - ntibikomeye na 5 - bikomeye cyane) Ibintu bifitanye isano n'ibiciro by'ibicuruzwa

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Igiciro cya telefoni
Igipimo cy'igiciro/imikorere
Ibikorwa byo kugurisha
Igiciro cy'ibikoresho byiyongera
Igiciro cy'ibikorwa

D1. Nyamuneka ongera urwego rw'ibyishimo byawe ku gipimo cya 5 (nko 1- ntibishimishije na 5 - birashimishije cyane) Ibintu bifitanye isano n'imikorere y'ibicuruzwa

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3
4
5
Umubare nyamukuru n'umuvuduko wa CPU
Ingano y'ububiko bwubatswe mu gikoresho
Imikorere ya ISO y'ifoto yubatswe mu gikoresho
Umubare w'ama pixel y'ifoto yubatswe mu gikoresho
Sensor y'ifoto yubatswe mu gikoresho
Kwiyongera kw'ikarita y'ububiko
Guhura na mudasobwa
Ingano y'ikibaho cya telefoni
Gushyigikira imiterere ya multimedia
Guhana dosiye za Bluetooth
Gushyigikira amafaranga y'ikoranabuhanga
Ubwiza/ubwinshi bw'ibikorwa
Izindi serivisi (nko ku icloud, itunes, n'ibindi)

D2. Nyamuneka ongera urwego rw'ibyishimo byawe ku gipimo cya 5 (nko 1- ntibishimishije na 5 - birashimishije cyane) Ibintu bifitanye isano n'ibirango by'ibicuruzwa

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5
Imibare y'ibyamamaza
Isura y'ikirango igaragaza uburyo bwite bw'ubuzima
Kumenya ikirango

D3. Nyamuneka ongera urwego rw'ibyishimo byawe ku gipimo cya 5 (nko 1- ntibishimishije na 5 - birashimishije cyane) Ibintu bifitanye isano n'imiterere y'ibicuruzwa

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Igishushanyo cy'imiterere y'inyuma
Uburyo butandukanye bw'amabara
Gukoraho imiterere y'inyuma
Ibikoresho by'imiterere y'inyuma

D4. Nyamuneka ongera urwego rw'ibyishimo byawe ku gipimo cya 5 (nko 1- ntibishimishije na 5 - birashimishije cyane) Ibintu bifitanye isano n'ibiciro by'ibicuruzwa

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5
Igiciro cya telefoni
Igipimo cy'igiciro/imikorere
Ibikorwa byo kugurisha
Igiciro cy'ibikoresho byiyongera
Igiciro cy'ibikorwa

D5a. Nyamuneka ongera urwego rw'ibyishimo byawe ku gipimo cya 5 (nko 1- ntibishimishije na 5 - birashimishije cyane) Igipimo rusange

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Ni gute wateganya urwego rw'ibyishimo byawe ku bintu by'ibicuruzwa bya telefoni ngendanwa?

D5b. Nyamuneka usobanure impamvu z'ukuntu wateganyije.

D6a. Ese telefoni yawe ikeneye kunozwa mu bintu byayo?

D6b. Nyamuneka usobanure impamvu z'ikunoza

D7. Nyamuneka sugira ibintu bya telefoni ngendanwa yawe bigomba kunozwa n'urwego rw'ikunoza rugomba kugerwaho.

D8a. Ese uzagura ikirango kimwe cya telefoni ngendanwa mu gihe kizaza?

D8b. Nyamuneka usobanure impamvu yo kugura ikirango kimwe cya telefoni ngendanwa mu gihe kizaza.

D9a. Ese uzasaba ibirango bya telefoni ngendanwa yawe ku nshuti/abavandimwe?

D9b. Nyamuneka usobanure impamvu yo gusaba ibirango bya telefoni ngendanwa yawe ku nshuti/abavandimwe.

D10a. Ese utekereza ko ibirango bya telefoni ngendanwa yawe bizaba abayobozi b'isoko mu nganda za telefoni ngendanwa za HK mu myaka 3 kugeza 5?

D10b. Nyamuneka usobanure impamvu z'ukuntu ikirango cya telefoni ngendanwa yawe kizaba abayobozi b'isoko mu nganda za telefoni ngendanwa za HK mu myaka 3 kugeza 5