A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour
Ndi umunyeshuri w'umwaka wa nyuma mu ishuri ry'icyiciro cya kabiri mu by'ubucuruzi muri kaminuza ya Leeds Metropolitan. Ndi gukora ubushakashatsi ku bintu bigira ingaruka ku bushake bw'abakoresha telefoni ngendanwa za HK bwo kugura Iphones na Smartphones, ibitekerezo byabo ku brand no ku bwizerwe. Amakuru azakusanywa mu bushakashatsi azakoreshwa gusa mu rwego rw'ubumenyi kandi ntazatangazwa. Y igitekerezo cyawe gishobora kugira ingaruka zikomeye ku bushakashatsi. Nyamuneka fata iminota mike kugirango uzuze urupapuro rw'ibibazo. Nshuti, ndagushimira byimazeyo ku bufatanye bwawe.
Ibisubizo by'ibibazo biraboneka ku mugaragaro