Serivisi nziza mu bucuruzi bw'ubukerarugendo ishobora kugira ingaruka ku mwanzuro w'umukiriya ku guhitamo serivisi/igicuruzwa cyo kugura/gukoresha?
igiciro hamwe n'ubwiza n'ubushobozi bw'igicuruzwa cyanjye nkunda.
privacy
ibiryo byiza n'uburyohe bwiza
food
ubwiza n'ibikorwa by'ahantu
ubwiza n'agaciro k'amafaranga
serivisi, ubuziranenge
quality
abakobwa baza aho cyangwa ntibaza?
igiciro, ibitekerezo n'ibisubizo hanyuma ahantu.