“Woke” Shows: Engaging or Rating Killers?

Thank you for taking the time to participate in this short survey. I am a third-year student of KTU, New Media Language study program. This questionnaire aims to explore the influence of socially progressive themes (often referred to as "woke" content) on audience engagement and reception in television shows. This survey seeks to understand impact the popularity, cultural impact, and engagement of audiences with media involving socially progressive themes.

Participation in this survey is completely voluntary. You can withdraw from the survey at any time. All answers are confidential. Should you have any questions please contact me at [email protected].

“Woke” Shows: Engaging or Rating Killers?

Questionnaire results are available only to the author

Non-employedStudentFull-time worker

More engagingLess engagingNo impact Unsure

YesNoUnsure

PositiveNeutralNegativeUnsure

Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree
Socially progressive themes in TV shows can alienate certain audience

The portrayal of socially progressive themes in recent TV shows is positive.

I am more likely to watch or recommend TV shows that align with my personal political or social views.

Socially progressive themes in TV shows improve show’s quality.

TV shows should focus on traditional values and family-friendly content, rather than addressing contemporary social issues.

I believe diversity and representation in cinema is important.

Positive

Negative

Is inclusion of socially progressive themes in recent Disney TV shows (e.g., "The Little Mermaid," "Encanto") is positive or negative?

Yes, more likely to avoid No, less likely to avoidDoesn’t influence at allUnsure

Very important

Not important

Diverse casting in films and TV shows important to me.

YesNo

Strongly support	Somewhat support	Neutral	Somewhat oppose	Strongly oppose
I support practice of swapping races or genders in classic stories, reboots or adaptations

“Woke” Shows: Engaging or Rating Killers?

what is your gender identity? ✪

What is your age range? ✪

What is your occupation ? (Choose all that apply) ✪

how often do you watch films and TV series? ✪

Do you find that socially progressive themes in TV shows make them more or less engaging for you? ✪

Have you ever stopped watching a TV show or a film because of its socially progressive themes? ✪

How do you feel about swapping races or genders in classic stories for modern adaptations (e.g., casting a Black actress as Ariel in Disney’s live-action The Little Mermaid, Colombian actress as a Snow White)? ✪

To what extent do you agree with the following statements? ✪

Choose wether you agree or disagree with the following statement ✪

Are you more likely to avoid watching films or TV series which focus on socially progressive issues? ( e.g. gender, race, orientation, etc.) ✪

Do you agree with the following statement? ✪

Do you believe that swapping races or genders in classic stories can help to challenge stereotypes and promote positive representation? ✪

Do you agree or disagree with the following statement? ✪