A study to explore factors affecting customers' decisions in adopting airlines online reservation services in Hong Kong

My name is Chris. I am a final year student who is studying Aviation management in Coventry University. This questionnaire is used for collecting data for my research project about factors affecting customer decision in using airline online reservation system. All the data collected is used for academic purpose only and kept confidential and will be deleted after finishing the research project. Therefore I hope you can spend a few minutes to finish the questionnaire.

I ama first-year student of Aviation Management at Coventry University. This questionnaire is created for a study regarding customers' choices in online ticket purchasing systems,aiming to collect data for analysis purposes. All collected data will be used solely for academic purposes, kept strictly confidential, and completely destroyed after the research concludes. Therefore, I hope you can take a few minutes to complete this questionnaire.

Part 1 – Perception of Customer decision in using the airline online reservation system (Part 1 – Customer's view on using online ticket booking system)

Part 2 – General Information

1. General Information

2. Age

3. How many times have you traveled by air?

4. Which methods have you chosen before for ordering the air tickets?

5. How many times have you used airline online reservation system?

If you answer 0, why haven’t you used the airline online reservation system before?

  1. because i have used a travel agency
  2. because my friend had made a reservation for me.
  3. no credit card
  4. unsafe
  5. no credit cards
  6. need to print the ticket
  7. no credit card
  8. inconvenient
  9. please print the ticket yourself.
  10. complicated / not familiar with the system
…More…

6. What device would you choose to use the airline online reservation system?

Other option

  1. not applicable
  2. not applicable
  3. no use
  4. did not use the online ticketing system.

And why?

Other option

  1. all above
  2. easy to use, more information
  3. safe
  4. safety
  5. no use
  6. reliable
  7. some special discount
  8. useless

7. Travel Purpose

Other option

  1. holiday

8. Education qualification

Other option

  1. graduate

.

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