Why? What specific detail of the label appeals to your attention?
it's attractive.
spray
bold and black letters with prominent size
pest control
animal picture
the white words stand out against the blue background, making it easy to read the words. compared to some of the others, it is less messy, as some of the labels have a white background for the words, then one part blue and then one part white again, which appears messier compared to just a blue background for the words area and a white background for the picture.
the white font with a black outline makes it stand out from the rest and blends perfectly with the blue background.
the text (plus it's in the center of the matrix)
the slashed circle in red
the black text is highlighted against the blue background.