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60
ago about 6y
sapoxas
Report
Reported
Adidas research
Adidas research
Results are publicly available
Gender
- select -
Male
Female
Age
<16
16-22
23-29
30-36
37>
Social status
Student
Employed
Not Employed
Pensioner
Other...
What main function does brand name associate to you?
Quality
Innovations and technologies
Brand recognition
Represent your social status
Different from other brands
What brand is most suitable for you?
Nike
Adidas
Reebok
Fils
Puma
Do you know Adidas brand?
Yes
No
Do you like Adidas brand?
Yes
No
Where usually you notice Adidas brand advertisement?
In the shopping centre
On the internet
Somewhere in the city (posters, stands)
On the TV
I did not notice them
What attracts your attention in Adidas brand advertisements?
Famous people
Music
Effects
Colors
Slogans
Story
Nothing
Do you think it is enough advertisement in Adidas brand?
Yes
No
I do not know
Do you think that new technologies and innovations in Adidas brand will attract more customers?
Yes
No
I do not know
Is it easy to recognize Adidas brand?
Yes
No
I do not know
Will you buy the Adidas smart shoes which would show your movement statistics during run period?
Yes
No
I do not know
Would you choose Adidas smart shoes instead of other popular brand simple running shoes?
Yes
No
I do not know
Do you have Adidas shop in your town?
Yes
No
I do not know
How often are you visiting Adidas shops?
Once a week
Couple times a week
Once a month
Couple times a month
Once a year
Couple times a year
I am not visiting Adidas shops
What products of Adidas brand are you using?
Shoes
Clothes
Sport equipment
Other
I do not use Adidas products
Are the prices of Adidas brand suitable for you?
Yes, it is
No, it is too expensive
I do not know
Why are you choosing this brand?
Quality
Price
Advertisement
Sales and promotions
I am not using any of Adidas products
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