Benetton's shocking advertisements

This survey is for our marketing project. We would like to know your opinion about Benetton’s advertisements. Benetton is an Italian clothes retailer which uses shocking images to generate publicity. Their printed ads are addressing social issues such as racism, homosexuality, religion, HIV. Please look at the three (3) pictures below and answer the following questions.

http://i.huffpost.com/gadgets/slideshows/197354/slide_197354_478856_large.jpg?1321482585

http://membres.multimania.fr/witzcorporation/pyrraland/benetton/woman_breastf.jpg

http://membres.multimania.fr/witzcorporation/pyrraland/benetton/redribbon.jpg

Questionnaire results are available only to the author

Where are you from?

What is your age group?

What is your gender?

This kind of advertisement is unethical.

This kind of advertisement is offensive.

This kind of advertisement is disturbing.

Those advertisements would motivate you to buy Benetton’s products.

Do you relate shock advertising to Benetton?

Do you think this kind of advertising is effective?

Do you like this type of advertising?