Blackberry Brand Perceptions

This is a survey about the Blackberry Brand.

Your responses are voluntary and will be confidential. Your answers will be used for academic purposes. Responses will not be identified by individual. All responses will be compiled together and analyzed as a group.

It will only take you 8 minutes to complete it.

Thank you for your time.

Blackberry Brand Perceptions
Questionnaire results are available only to the author

How many smartphones do you have? ✪

Which smartphone brand/s do you currently have? ✪

Which smartphone brand would you prefer to buy? ✪

Do you currently have a BlackBerry mobile? ✪

Have you purchased a BlackBerry mobile in the past? ✪

Would you replace your current device for a BlackBerry smartphone? ✪

Would you consider buying a BlackBerry mobile for your next smartphone? ✪

Would you consider purchasing a BlackBerry smartphone as a second mobile phone for professional reasons? ✪

Have you viewed any Blackberry advertisements within the last year? ✪

Do you recognize this BlackBerry smartphone model, the KEYON? ✪

KEYON
Do you recognize this BlackBerry smartphone model, the KEYON?

Do you recognize this BlackBerry smartphone model, the PRIV? ✪

PRIV
Do you recognize this BlackBerry smartphone model, the PRIV?

Do you recognize this BlackBerry smartphone model, the DTEK50? ✪

DTEK50
Do you recognize this BlackBerry smartphone model, the DTEK50?

Do you recognize this BlackBerry smartphone model, the DTEK60? ✪

DTEK60
Do you recognize this BlackBerry smartphone model, the DTEK60?

Do you recognize this BlackBerry smartphone model, the PASSPORT? ✪

PASSPORT
Do you recognize this BlackBerry smartphone model, the PASSPORT?

Do you agree with the following descriptions about BlackBerry? ✪

Yes
No
Maybe
Multitasking device
Easy to use device
Business device
Entertainment device
Durable device
Innovative device
Conventional device

Do you agree with the following statements about the BlackBerry? ✪

Strongly agree
Agree
Disagree
Strongly disagree
It keeps me connected with my work
Fits well with my lifestyle
It is an innovative brand
It is a brand with stylish features
It is a brand for professionals
It is a minimal brand
It is fun to use
I am proud to own it

Please watch this video and then answer the following question.

After watching this video, do you agree with the following statements? ✪

Strongly agree
Agree
Disagree
Strongly disagree
I will recommend BlackBerry's smartphone to others
My next smartphone will be a BlackBerry
I think they are secure devices
I think BlackBerry's devices differ from other brands
My opinion about BlackBerry positively changed
My opinion about BlackBerry remains the same as before
I think BlackBerry has positively changed from what it was in the past
I think BlackBerry has not changed from what it was in the past