Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. kėdainiai is said to be the oldest city in lithuania, with a rich history that has been preserved over the years. it is home to various tourist attractions, making it an important place to learn about lithuanian history and culture.
  2. Kėdainiai bring me unique city hole figure and cozy old town

What do you hope to find when visiting a new city?

  1. in lithuania, it would be great to have places where you can see and experience culture, history, and folk crafts.
  2. Wish to find a some local activities which isnt available in my home town. And cozy place to stay overnight

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. what makes it special is the excellent service provided by the staff at the information center.
  2. Kėdainiai has perfect size for day trip from major city if candidate has a car. And small sized town brings comfortable mid therm staying for a remote working job

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. increasing accommodations in the city center and improving their quality. reducing the distance between the bus stop and the old town. adding more dining options in the old town.
  2. The enhancement are places for accomodation for tourist and for the places for day and night activities.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. i don't know well.
  2. Non

What role do you think local events play in shaping a city’s brand identity?

  1. i think it's a great activity. in particular, the idea of holding a market in the center of the old town is excellent. i believe the market held in straupe, latvia, is wonderful. it doesn’t need to be a special or expensive event.
  2. The role of the event is to grabb and impriment an attention from tourist for Uniquely and Repeative figure

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. as a foreigner, i can also understand that it is a truly wonderful city. i believe that tours visiting historical sites and landmarks are an effective way to spread the city's brand identity. this is because when people learn about what kind of place it is, they are likely to share it on social media, further spreading awareness.
  2. To identify Kėdainiai brand, there is possibility to collaborate with other city events or make promotion office in major town to advertise for moving or occasional visiting .
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