please share your thoughts about the attributes of the logo you liked the most.
clear and crisp, it engulfs both color combinations.
my major issue with a1, b1, c1, is that the logo type and the symbol are not complementing each other. (so basically that font is not going well with your form. definitely a2, b2, and c2 stand out better that way, but if the c in the symbol can look similar to the c in the logotype, i think it will look nice. you may try futura, neutra, chalet... or avant garde (that you have used in the brand philosophy text).
the logo in blue and the brand name in red appeals to me more. the straight font looks more formal but more upscale.
the logo i selected is a1: it embodies both boldness and smoothness at once. it is meant for powerful individuals who tackle every difficult task with ease... the ease comes from the flowing letters of the company name.
the logo aligns with the brand concept of "on the road," incorporating a compass. the casino lettering in a straight font looks appealing.
i liked the cursive type that makes it a bit casual yet appealing. i like the boldness of the icon.
the placement of the compass here in b1 breaches the boundary of the "c," which somewhat connects with the feel of an explorer, representing freedom or freeness. therefore, if you place it inside the "c," the brand overpowers the client. keeping the compass free means no boundaries, which is why i have rated this option higher than the earlier ones. regarding the style of the compass, i would prefer this standard one because it has a certain class and a floating feel. the other options, c1 and c2, have a very dynamic, forceful feel that may or may not resonate with all target groups.
the first logo looks like a spoked wheel of a bike, which connects with the meaning of camino.
i like the neatness and the unorthodox aspect of the direction symbol in c2. however, i believe the camino logo could be thinner with a more exclusive font to give an aspect of aspiration.