please share your thoughts about the attributes of the logo you liked the most.
Clear and Crisp , Engulfs both the Color Combo's
My major issue with a1, b1, c1, is that the logo type and the symbol are not complimenting each other. (so basically that font is not going good with your form. Definitely A2, B2 and C2 stands out better that ways, But if the C in the symbol can look similar to the C in the logotype, i think will look nice. you may try. futura, neutra, chalet... or Avant grade ( that you have used in the brand philosophy text )
The logo in blue and the brand name in red appeals to me more . The straight font looks more formal but more up market....
The Logo selected by me is A1 : It carries the attributes of Boldness and smoothness both in one go. Meant for the Powerful people who take every tough work with ease... The ease attributes come from the flowing alphabets of the Company name.
Logo fits the brand thought of "on the road" with compass coming in. Casino lettering in straight font looks good.
I liked the cursive type that makes it a bit casual yet appealing. I like the boldness of the icon.
The placement of the compass here in B1 breaches the boundary of the "C" which sort of connects with the feel of a explorer which is freedom or freeness and hence if you are placing it inside the "C" the brand overpowers the client, keeping compass free means no boundaries may be dats why I have rated this option more over the earlier ones, also about the style of the Compass I would prefer this standard one because may be it has a class and has floating feel the other ones C1 and C2 have a very dynamic force type of feel which may or may not connect with all the target groups
D first ligo looks like a spoked wheel of a bike which connects wid d meaning of Camino
i like the neatness and the unorthodox aspect of the direction symbol in c2 . though i believe the camino logo could be thinner with a more exclusive font .. to give an aspect of aspiration.