Camino Clothing Co.

average and simple

b2 is good if the intersecting point of the compass and the c part can be resolved. the negative it creates when intersecting might not look good when produced.

looks too casual and mass market to me.

i cannot correlate both the logo with the company name font used.

the logo needs further refinement. consider something beyond a compass. visually, it appears less like a fashion logo and more like fmcg branding. additionally, in terms of application, it works for large logos on polos and t-shirts. apply it to shirts, trousers, shoes, wallets, packaging, and the website, and you will see the need for a more subtle and sophisticated option. for example, think of the tommy hilfiger logo, which connects to the core brand idea of classic american lifestyle, is subtle, and applies beautifully across product categories and mediums.

i'm not very fond of the type.

a1 and a2 for the same reason, the "c" which visually overpowers everything else. also, because of the shape that the letter c has, it's open on one side and hence visually points in one direction, which doesn't make much sense, i suppose! and this is common in all the options.

you can't see the "c" very clearly.

rather common place.

didn't like the font.