Children’s influence on mothers’ decisions in their choice of clothing in Great Britain

Dear Mum,

I am a student at Vilnius University in Lithuania. Right now I am conducting a survey aimed at assessing the influence of children aged 7-10 on their mothers' decisions regarding clothing choices in Great Britain.

Your opinion is very important, so please take the time to answer the questions. The questionnaire is anonymous. The responses will be used only for scientific purposes.

If you have more than one child older than 7 years old, please fill in the form for each child separately.

Do you have children aged 7-16?

How do you raise your child?

What is your child's sex?

What is your child's age?

Remember a situation when you, together with your child, were choosing clothes for yourself. To what clothes did your child focus on and pay the most attention, also trying to influence you and your decision while buying garments?

Remember a situation when you, together with your child, were choosing clothes for yourself. To what clothes did your child focus on and pay the most attention, also trying to influence you and your decision while buying garments?
  1. na
  2. i try to convince them that a proper dress cannot define them all.
  3. the child had selected some bright colors for me, but i refused to take them. i was able to convince her with the explanation i gave her.
  4. dresses and t-shirts
  5. jeans
  6. stylish
  7. comfortable, according to the season, which suits her
  8. never
  9. he chooses his clothes himself. usually, he wants the latest trends and asks for well-known brands (e.g., adidas, nike, etc.).

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing clothing and what kind of clothing influences your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing head, arms, and neck garments and what kind of garments influence your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing footwear and what kind of footwear influences your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing underwear and what kind of underwear influences your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing outdoor clothing and what kind of outdoor clothing influences your child when choosing for themselves:

When planning to purchase any clothing (blouse, T-shirt, sweater, dress, skirt, trousers) your child often changes your previous opinion/decision on the following:

When planning to purchase any footwear (sandals, high-heeled shoes, slippers, boots, flat shoes, sneakers) your child often changes your previous opinion/decision on the following:

When planning to purchase underwear (underpants, nightgown, nightdress, pajamas), your child often changes your previous opinion/decision on the following:

When planning to purchase outdoor wear (jacket, raincoat, coat, peacoat, gilet), your child often changes your previous opinion/decision on the following:

When planning to purchase formal clothing, your child often changes your previous opinion/decision on the following:

Please indicate and evaluate on a scale of 5 how much your child influences your decision while buying clothes for yourself:

Which age category do you belong to?

What is your education

What is your occupation?

What is your income that you receive every month compared to the national average income?

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