Consumer behaviour and destination choice in tourism industry
Hello, I am a third-year student at the Swiss Hotel Management School BHMS located in Lucerne. I am conducting a research project in the area of consumer behaviour in the tourism industry. The main question is "What factors affect the destination choice process of leisure tourists?" Thank you for supporting my study in this area by answering my questions. I appreciate your help.
What is your age?
- 19
- 35
- 27
- 28 years
- 19
- 20
- 42
- 27
- 26
- 42
What is your nationality?
- indian
- indian
- indian
- indian
- india
- indian
- indian
- indian
- india
- indian
What is your occupation?
- self-employed
- home maker
- house maker
- housewife
- student
- student
- doctor
- a
- housework
- doctor
How frequently do you travel for leisure purposes?
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For what purpose do you mostly travel?
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What type of accommodation do you mostly stay in?
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Do brands play a role for you?
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How do you make bookings?
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How do you find information about destinations?
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How much do you usually spend during one week of holidays? (optional)
- 4
- 25,000 inr
- around rs.15,000
- rs 500
- 50,000 inr
- s
- 100 dollars
- 15000 inr
- 10000
- 1000-1500 inr
Which countries do you frequently visit or would desire to visit?
- switzerland
- thailand
- my own country, india.
- india
- india
- malaysia, sri lanka
- aa
- singapore
- malaysia
- nepal, sri lanka
What is important to you when choosing a destination? (write a couple of sentences)
- no
- activities; natural beauty of the place; food and drinks
- going on a holiday means visiting an unknown place. so it is very important that the place you choose for your holiday is safe enough. and secondly, the place should definitely be economical according to one's standard of living.
- good cool place
- the cultural accommodation and the nature that calms our heart and mind
- expenses
- a
- natural look, space etc.
- 1. the place should be safe so that people can stay with family. 2. proper information about the place, nearby tourist attractions, how to reach, vehicle charges, etc. should be easily accessible to everyone.
- it should not be too expensive. too far is not preferred.
Which countries do you not wish to travel to or have had a bad experience?
- no
- no bad experience as such.
- not yet faced any.
- switzerland
- nothing like that
- nil
- pakistan
- nil
- nil
- pakistan
If you had bad experiences, what caused them?
- no
- nr
- not applicable.
- i don't have any experience.
- no bad experience
- s
- religion
- nil
- weather
- climate, especially rainfall.
Where would you choose to travel?
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Do you think developing destinations have a chance to compete with popular ones?
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