Consumer Perceptions of AI-Generated Promotional Content in the Footwear Industry

This survey is part of an academic dissertation research project at Buckinghamshire New University (BNU). The purpose of this study is to investigate consumer perceptions of AI-generated promotional content, authenticity, and trust within the footwear industry.

Participation in this survey is voluntary and anonymous. No personally identifiable information will be collected. Participants must be aged 18 or above. All responses will be used for academic purposes only.

By continuing with this survey, you confirm that you consent to participate in this research study.

Answers collected until

Question 1 – Are you familiar with technological innovation in the footwear industry (e.g., AI-assisted design, digital visualization, AR/VR, smart footwear)?

Question 2 – How often do you encounter AI-generated or digitally created footwear or fashion content online?

Question 3 – AI-generated promotional videos can appear indistinguishable from real technological innovation.

Question 4 – How convincing do you find AI-generated promotional videos related to futuristic footwear products?

Question 5 – AI-generated misinformation can influence consumer expectations regarding technological innovation.

Question 6 – How important is authenticity when evaluating innovation in footwear products?

Question 7 – AI-generated misleading innovations can undermine trust in genuine footwear brands.

Question 8 – In your opinion, does AI technology currently help or harm authenticity in the footwear industry?

Question 9 – Brands have an ethical responsibility to clearly distinguish between real innovation and AI-generated conceptual content.

Question 10 – How important is transparency in AI-generated promotional content?

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