Consumer/perfume seller attitude to the perfume of YSL

This is about a psychoanalysis study of the perfume "OPIUM" of Yves Saint Laurent from Euromed Management. We thank you for providing a few minutes to share your feelings with us. It will be very valuable. All the information will be confidential.

Thank you in advance!

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Consumer/perfume seller attitude to the perfume of YSL

Your name:

Age:

Function: you are a

Company:

Are you in a couple?

What does the term “Opium” mean to you?

Which YSL perfume would you buy?

Conversely, which one wouldn’t you buy?

Why?

How many perfumes do you buy every year?

Which period is the most suitable for buying a perfume?

What is your vision of the brand YSL? Is it a luxury brand?

Have you ever bought a perfume of this brand?

If yes, which one?

If not, why?

For you, do YSL perfumes fit men, women, or both?

Why?

For you, who is the muse of YSL? (man if the respondent is a man, woman if the respondent is a woman?)

What does the perfume mean to you: complicity? sharing? transmission? evasion?...etc?

The questions below are for YSL consumers only: Why do you choose the YSL brand and not another one?

Do you remember the colors of the perfume?

The questions below are for YSL consumers only: (You and "OPIUM" of YSL) With YSL what kind of woman are you?

Do you identify yourself as a target of the perfume advertisements?

If we had to combine images of objects, what could you add to the perfume?

If you had to recommend YSL to a friend, what would you say?