Consumer Susceptibility to Interpersonal Influence - copy
With this poll, we would like to measure consumers' susceptibility to interpersonal influence.
I rarely purchase the latest fashion styles until I am sure my friends approve of them.
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It is important that others like the products and brands I buy.
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When buying products, I generally purchase those brands that I think others will approve of.
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If other people can see me using a product, I often purchase the brand they expect me to buy.
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I like to know what brands and products make good impressions on others.
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I achieve a sense of belonging by purchasing the same products and brands that others purchase.
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If I want to be like someone, I often try to buy the same brands that they buy.
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I often identify with other people by purchasing the same products and brands they purchase.
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To make sure I buy the right product or brand, I often observe what others are buying and using.
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If I have little experience with a product, I often ask my friends about the product.
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I often consult other people to help choose the best alternative available from a product class.
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I frequently gather information from friends or family about a product before I buy.
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