Content marketing influence on entomophagy consumers loyalty

My name is Severija Chakimovienė, I study Master’s degree in Business Management at Klaipeda University. This survey is conducted to determine the impact of content marketing on consumer loyalty for edible insects. Your answers will help to evaluate the attitude, knowledge about edible insects and will provide insights of better ways for spreading information about edible insects and their benefits. The term used in the questionnaire - processed product - refers to a product that contains parts of insects but can not be seen or tasted. The questionnaire consists of 14 questions and duration of the whole survey is up to 15 minutes.

Your answers will remain strictly confidential and will only be used for this study.

Thank you for your help!

Questionnaire results are available only to the author

Less than 4 h.4 – 8 h.9 – 12 h.13 and more h

Very dislike

Very like

Video contentAudio contentAuthor articlesInterviews with famous peopleRecipes

Completely disagree	Rather disagree	Not sure	Rather agree	Completely agree
From family, friends

From famous people

From social network

From television

From radio

From news websites

From articles in newspapers, magazines

From advertisement

YesNo

Processed – the product contained insect ingredientsUnprocessed – the whole insectBoth

YesNo

Completely disagree	Rather disagree	Not sure	Rather agree	Completely agree
Insects are nutritious

Insect farming is environmentally friendly

Insects are great meat substitute

Insects are delicious

I know how to cook them

YesNo

Completely disagree	Rather disagree	Not sure	Rather agree	Completely agree
They were distributed at more grocery stores

The price was lower

Products were processed

More insect species were offered

You knew how to cook, prepare insects

Insects are disgusting, you will not buy

Completely disagree	Rather disagree	Not sure	Rather agree	Completely agree
You have learned about the nutritional value of insects

You have learned about the environmental friendliness of insects

You found out that a lot of people in other countries eat them

You learned about the wide variety of edible insects

You realize that eating insects is not disgusting

You learned where to buy edible insects

You want to buy and taste insects

You learned how to cook insects

You are going to recommend eating insects to friends, family, colleagues

I like to try all the innovations and no matter what it is: new travel directions, new technologies, new food, new fashion and so on.I am curious, inclined to lead. Others listen to my opinion, imitate my behavior.I take into account other people's experiences, opinions, recommendations before trying out innovations.If those around say that the innovation has been cost effective, then I will consider using it.I am fine with the way I live now, not interested in any innovation.

MaleFemale

Content marketing influence on entomophagy consumers loyalty

1. How much time a day do you spend browsing the web?

2. What is the main purpose for browsing the web?

3. Please, rate online content:

4. How did you learn about eating insects?

5. Have you ever eaten insects?

6. What kind of product have you eaten?

7. Did you know what product features to expect (taste, texture, smell, etc.)?

8. You eat insects, because:

9. Have you ever bought insects or products that contained insect parts, after you tasted it?

10. You would buy insects if:

11. You have read, listened to or reviewed information about eating insects, so:

12. Which statement most closely reflects you:

13. Your age:

14. Your gender: