Copy - Cultural Significance of Swedish Brands to Swedish Consumers
Welcome to our survey designed for students of the VU Global Marketing I course. We are delving into the cultural significance of a Swedish brand among consumers in Sweden, as well as Swedish emigrants.
Our objective is to uncover the importance of various aspects of Swedish culture, including:
Your insights will help us understand how these cultural elements influence consumer behavior in Sweden. By participating in this questionnaire, you will contribute to valuable research that aims to highlight the relationship between culture and brand perception.
We appreciate your time and input! Your responses will be kept confidential and will only be used for academic purposes.
Thank you for considering our invitation to share your thoughts!
How important is Swedish cultural identity to you?
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In your opinion, how does language sensitivity play a role in Swedish branding?
- the set matters quite a lot.
Do you believe that family values influence consumption patterns in Sweden?
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How often do you purchase Swedish brands over international ones?
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What attributes do you associate with Swedish brands?
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How does sustainability affect your purchasing decisions?
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To what extent do you think brand loyalty is correlated with Swedish cultural values?
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What cultural aspects do you find most appealing in Swedish brands?
- no idea
How important is it for you that brands reflect Swedish social values?
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Are you willing to pay a premium for products from Swedish brands due to their cultural significance?
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How do you perceive the relationship between Swedish brands and global markets?
- pretty good
Do you think that Swedish brands are doing enough to promote cultural identity abroad?
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What role does social media play in shaping perceptions of Swedish brands?
- it matters as social media campaigns are a big part of today's society.
In what ways do you feel Swedish brands can improve their cultural relevance?
- don't know
Which Swedish brand do you think best embodies Swedish cultural values? Why?
- ikea
How likely are you to recommend Swedish brands to others based on their cultural significance?
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What other factors significantly influence your decision to choose a Swedish brand?
- sustainability customer service
How would you define the importance of cultural heritage in Swedish branding?
- don't know
Overall, how satisfied are you with the level of representation of Swedish culture in current brands available in the market?
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What improvements would you suggest for Swedish brands to enhance their cultural importance?
- don't know