Copy - Digital Marketing Tools Used by Coca-Cola HBC Lithuania

Thank you for taking the time to fill out this questionnaire.

I am a fourth-year Business Management and Innovation student at Utena College, and the purpose of this survey is to reveal your opinion on the digital marketing tools used by the company 'Coca-Cola HBC Lithuania'. Your answers will help to better understand how the company's communication and marketing strategies are perceived and will contribute to further improvement initiatives.

Please answer all 20 questions. The survey is completely anonymous, so your personal data will remain confidential.

Thank you for your sincere responses and cooperation!

Results are available only to the author

11. What form of digital advertising content about drinks seems the most interesting to you?

13. What type of advertising message seems most persuasive to you when choosing a drink?

15. How important is the brand image in social media to you when choosing a drink?

14. Which drink advertisement have you remembered the most recently online?

Remember and write down one option

1. Do you consume drinks distributed by Coca-Cola HBC Lithuania? If yes - which ones?

You can choose multiple options. If you consume a sugar-free variant, please choose the main brand (e.g., Coca-Cola Zero - choose Coca-Cola)

2. How often do you notice advertisements for drinks distributed by Coca-Cola HBC Lithuania lately?

(If you do not notice Coca-Cola HBC Lithuania's advertisements at all, you can skip questions 3-4-5-7-8)

3. Where do you most often notice advertisements for drinks distributed by Coca-Cola HBC Lithuania?

Choose a score, where 1 - very rarely, 2 - rarely, 3 - neither rarely nor often, 4 - often, 5 - very often.

12345
Television
On the radio
On social networks (Facebook, Instagram, TikTok, YouTube, etc.)
Physical advertising in sales locations (banners in stores, menus in restaurants, flyers, price tags, etc.)
Digital advertising in sales locations (video on a cinema screen, at concerts, on restaurant TV, etc.)
Advertising on e-commerce platforms (Barbora, Wolt, Bolt food, etc.)
Outdoor advertising (billboards, outdoor screens, etc.)

4. How do you rate the digital advertising content of Coca-Cola HBC Lithuania's drinks on social networks?

Choose a score, where 1 - very uninteresting, 2 - uninteresting, 3 - neither interesting nor uninteresting, 4 - interesting, 5 - very interesting.

12345
Videos
Photos
Texts
Games
Stories
Contests
Ads

5. How often do you consciously click on advertisements for products distributed by Coca-Cola HBC Lithuania on social networks?

( మీరు ఈ ప్రచారాలకు భాగం తీసుకోలేరు, లెండి సమర్పించండి )

6. Do you easily recognize the advertisements for products distributed by Coca-Cola HBC Lithuania, or are they memorable to you?

Pilihlah skor, di mana 1 - sama sekali tidak dapat diingat, 2 - tidak dapat diingat, 3 - tidak ingat maupun ingat, 4 - sedikit dapat diingat, 5 - sangat dapat diingat.

16. Do you think Coca-Cola HBC Lithuania provides sufficient information to consumers on these topics?

Choose a score, where 1 - not enough, 5 - completely enough.

12345
New products
Lotteries and games
Supported events
Sustainability initiatives
Social projects

7. Have you recently seen advertisements on social media (e.g., Instagram, TikTok) where influencers presented/consumed drinks distributed by Coca-Cola HBC?

(For example, a well-known person shares a post where they refresh themselves with Coca-Cola, Sprite, or Neptūnas after a workout, spend time with friends, participate in a challenge with Coca-Cola, etc.)

8. Did the advertisement with well-known individuals presenting/consuming drinks distributed by Coca-Cola HBC Lithuania interest you?

Essa propaganda foi interessante para você?

9. How often do you participate in lotteries or games using the Coca-Cola mobile application?

(se você não usa, ignore a pergunta)

10. How do you rate your experience using the Coca-Cola mobile application for games and lotteries?

(if you do not use it - please skip the question)

12. How often do you notice advertisements for drinks distributed by Coca-Cola HBC Lithuania compared to competitors' brands?

Choose a score, where 1 - do not notice, 2 - rarely notice, 3 - often notice

123
Drinks distributed by Coca-Cola HBC Lithuania (Coca-Cola, Fanta, Sprite, Monster, Neptūnas, Cappy, FuzeTea)
Other cola flavored carbonated drinks (Pepsi, RC Cola, etc.)
Other flavored carbonated drinks (7up, Mirinda, etc.)
Non-alcoholic beer or cider (Somersby 0%, Švyturys Go, etc.)
Energy drinks (Red Bull, Battery, etc.)
Kvass (Smetoniška, Tauras, etc.)
Juices (Cido, Granini, etc.)
Mineral water (Akvilė, Vytautas, etc.)
Non-carbonated soft drinks, iced teas, etc. (Lipton, Aloe vera, Kubuš, etc.)
Other non-alcoholic drinks

17. What do you think Coca-Cola HBC Lithuania should do to improve your experience or encourage engagement?

You can choose multiple options

18. What is your gender?

19. What is your age?

20. What is your place of residence?