Coupon behavior and motivation

We would like to gather some information about your coupon behavior and what motivates you to use coupons. Please take a few minutes to answer this survey.

You are welcome to share it with your contacts.

Thank you in advance

Questionnaire results are publicly available

1	2	3	4	5	6	7
Coupons in Newspapers:

Coupons in Magazines:

Coupons found on the internet:

Coupons received in the mail:

APP coupons:

SMS coupons:

1	2	3	4	5	6	7
Coupons in Newspapers:

Coupons in Magazines:

Coupons found on the internet:

Coupons received in the mail:

APP coupons:

SMS coupons:

1	2	3	4	5	6	7
I shop a lot for discounts

I usually check the prices even for inexpensive items

A person can save a lot of money by shopping around bargains

I usually pay attention to sales and discounts

1	2	3	4	5
Coupon 1

Coupon 2

Coupon 3

Coupon 4

Coupon 5

1	2	3	4	5
Coupon 1

Coupon 2

Coupon 3

Coupon 4

Coupon 5

Coupon behavior and motivation

What is your gender? ✪

What is your age? ✪

What is your gross annual income? (NOK) ✪

Which of the following devices do you possess? ✪

Have you ever used a coupon? ✪

Please state how likely you would be to use coupons for: (Scale 1-7) ✪

How likely would you be to redeem the following coupons? (Scale 1- 7) ✪

How often do you redeem the following coupons? (Scale 1- 7) ✪

How much do you agree with the following statements? (Scale 1- 7) ✪

How likely would you be to redeem coupons: (Scale 1- 7) ✪

Please rank the following coupons based on the price display? (Scale 1- 5) ✪

How likely would you be to redeem each of the following coupons? (Scale 1- 5) ✪

Please state how much you agree with the following statements: (Scale 1- 5) ✪

Which of the following product categories would you prefer to receive discounts on? (Multiple choices)

1	2	3	4	5	6	7
Your next online shopping?

Your next in-store shopping?

Your next use of a service? (ex. restaurant, cleaning etc.)

1	2	3	4	5	6	7
With short expiration date?

With long expiration date?

Before expiration date?

1	2	3	4	5
I prefer cents-off coupon

I prefer percentage-off coupon

I prefer the final subtracted price shown on the coupon

I find it indifferent