3. Are you an active user of social networks (Facebook, Twitter, Instagram etc.) ?
4. How many years have you been on social networks?
5. Do you use social media to communicate/interact with companies?
6. Are you a member of an official community / Public page made by a company which you are engaged with?
7. How much do you agree with the following statement about building brand trust through communities on social media? (Scale 1-7) 1 strongly disagree / 7 strongly agree
8. How much do you agree with the following statements about brand trust through conversations with companies? (scale 1-7) 1 strongly disagree / 7 strongly agree
9. Do you use apps devoted to your favorite brands?
10. How much do you agree about the following statements about brand popularity? 1 strongly disagree / 7 strongly agree
11. How much do you agree with the following statements about similarity with other users in communities on social media sites? 1 strongly disagree / 7 strongly agree
12. How much do you agree with the following statements about comments on social media? 1 strongly disagree / 7 strongly agree
13. How much do you agree with the following statements about the different factors, that can have an influence on brand loyalty? 1 strongly disagree / 7 strongly agree