Creation of brand loyalty through social media
1. Are you male or female
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2. What is your age?
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3. Are you an active user of social networks (Facebook, Twitter, Instagram etc.) ?
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4. How many years have you been on social networks?
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5. Do you use social media to communicate/interact with companies?
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6. Are you a member of an official community / Public page made by a company which you are engaged with?
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7. How much do you agree with the following statement about building brand trust through communities on social media? (Scale 1-7) 1 strongly disagree / 7 strongly agree
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8. How much do you agree with the following statements about brand trust through conversations with companies? (scale 1-7) 1 strongly disagree / 7 strongly agree
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9. Do you use apps devoted to your favorite brands?
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10. How much do you agree about the following statements about brand popularity? 1 strongly disagree / 7 strongly agree
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11. How much do you agree with the following statements about similarity with other users in communities on social media sites? 1 strongly disagree / 7 strongly agree
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12. How much do you agree with the following statements about comments on social media? 1 strongly disagree / 7 strongly agree
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13. How much do you agree with the following statements about the different factors, that can have an influence on brand loyalty? 1 strongly disagree / 7 strongly agree
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