Cultural Significance of Swedish Brands to Swedish Consumers
Welcome to our survey designed for students of the VU Global Marketing I course. We are delving into the cultural significance of a Swedish brand among consumers in Sweden, as well as Swedish emigrants.
Our objective is to uncover the importance of various aspects of Swedish culture, including:
Your insights will help us understand how these cultural elements influence consumer behavior in Sweden. By participating in this questionnaire, you will contribute to valuable research that aims to highlight the relationship between culture and brand perception.
We appreciate your time and input! Your responses will be kept confidential and will only be used for academic purposes.
Thank you for considering our invitation to share your thoughts!
Questionnaire results are publicly available