Customer Value Creation

Hello! I am writing my bachelor thesis on Customer Value Creation. This survey will be used only in terms of bachelor thesis and nothing else. This survey will take less than 5 minutes of your time. I thank you in advance for your help!

Questionnaire results are available only to the author

The main customer value measure:

To improving long-term profitability it is important to understand the customer.

Success is too often measured by the number of sales achieved, not the long-term profitability of the relationship with the customer.

How does the product's price influence your value as a customer?

How does the product’s quality influence your value as a customer?

Does the brand name create value for you as a customer?

Age

What is your monthly salary?