Cyprus Market Research: Prepared Diet Meal Plan Delivery Services - Customer Survey

Hello, I am a Master's degree student of Business Administration at the Frederick University’s Conventional MBA program and I am preparing my final thesis, which is a requirement for the fulfilment of the studies for the Masters’ degree. The aim of my thesis is to carry out market research for a new product/service for the Cyprus market.

The service or product is often referred to as "Prepared Diet Meal Plan Subscription Service" or "Prepared Diet Meal Plan Delivery Service", though there is no officially approved name yet, for the sake of this research we will use the first name and its acronym of PDMPSS.

PDMPSS is a relatively new niche service of the Food preparation and delivery industry. Usually promoted as "Healthy eating weekly plans", Weekdays Meals delivery service", "Warm and eat weekly meal plans"," Low calorie prepared meals" and others.

A brief description of such company offerings is: provide a solution to the people who do not want to cook or cannot afford the time to source or prepare ingredients, by presenting their potential clients with diet weekly plans of different cuisines and food preferences to choose from, for their weekly full day meals, which are same day prepared and packed along with fresh salads and veggies, and delivered every day fresh to the clients’ locations. Each day delivery is comprised of a breakfast, lunch and dinner meals, with optional snacks for in-between if needed. Each day’s meals are calorie tailored to the clients’ requirements, depending on their weight goals of either lose, maintain or gain weight, for dieting, health, fitness, sporty or busy modern lifestyle. These meals are usually promoted and composed of well balanced and healthy nutritious menus. The menus are suitable for ages from 15 to 65+ years old and can be tailored even for kids and elderly people. The diet plans can help people transition from bad eating habits to healthy eating lifestyle as they are composed with fresh produce, meats and grains and are correctly proportioned. There is no recipe reading, portion guessing or overeating, cooking or kitchen cleaning, just ready to eat healthy meals. Meals are packed in recyclable, recycled or compostable packaging. Daily meals’ package delivery is arranged either for morning, noon or evening to suit customers’ schedule. Also by purchasing this service, individuals and families reduce their carbon footprint as their visits to stores and supermarkets are greatly reduced.

With this questionnaire I am trying to find out, the potential and current customers profile, preferences, needs and demands. Also, the size and long-term viability of the potential market and the customers’ product awareness.

The questionnaire is anonymous and will not link any information to the participant who takes it. You are kindly asked to answer all questions as per instructions of each question but you are free to omit any question you do not like to answer. To complete the questionnaire will take approximately 10 minutes.

I thank you for your time and efforts to complete this questionnaire which will help me extract valuable information and will provide the opportunity for many people to express their wants and needs and also for companies to improve their products and offerings and therefore the lives of potential customers.

 

Questionnaire results are publicly available

What is your age? ✪

Please select your age group.

What is your gender? ✪

Please select Female or Male or Other.

What is your Nationality? ✪

Select one answer.

Where do you live in Cyprus? ✪

Select one answer. In case you work in another city than the one you reside, then select where you prefer to have the package delivered to.

Which area do you live in? ✪

Select one answer.

What is your Net Monthly Income? ✪

Select you income group in Euro.

What is your marital status? ✪

Select one answer.

What is your current weight category? ✪

Select one answer.

What is your current weight goal? ✪

Select one answer.

How do you rate yourself in achieving your weight goals? ✪

On a scale of 1 to 7, with 1 being impossible and 7 being very easy.

How do you rate the following weight managing methods? ✪

Please move ALL the scale bar sliders, ranging from Not important to Very important.
Not important
Very important

Were you satisfied with the last diet or weight control product you tried? ✪

Select one answer.

Type below the last weight control product or diet you tried with satisfactory results? ✪

How do you consider your diet profile to be like? ✪

Select one answer.

Do you have any other diet restrictions due to health or other related reasons? ✪

You can choose more than one answer if needed.

Have you used a Prepared Diet Meal Plan Subscription Service? ✪

Select one answer.

What was the total period you subscribed to a Prepared Diet Meal Plans Subscription Service? ✪

Select one answer.

Where did you try for the first time a Prepared Diet Meal Plan Subscription Service? ✪

Select one answer.

Which of Cyprus "Prepared Diet Meal Plan Subscription Service" companies you tried? ✪

You can choose more than one answer if needed.

How do you rate your overall satisfaction with the product/service of PDMPSS? ✪

On a scale of 1 to 7, with 1 being very unsatisfied and 7 being very satisfied. If you never tried this service select 0.

Did the PDMPSS help you achieve your weight and/or lifestyle goal? ✪

Select one answer.

Where did you find information about above mentioned companies? ✪

You can choose more than one answer if needed.

Which of the following diets do you like or would you like to try? ✪

You can choose more than one answer.

When or if choosing a "Prepared Meal Plan Subscription service" company, your choice is influenced by: ✪

Please move ALL the scale bar sliders, ranging from Rarely to Often.
Rarely
Often

What could be optimal price per day for you to consider starting the Prepared Diet Meal Plan Subscription? ✪

Select one answer.

Considering the health, cost and time benefits of the PDMPSS, at a weekly cost ranging from 70 to 130 euro per person, would you buy this service for yourself or for others? ✪

Generally PDMPSS' customers can choose from 3 to 7 daily packages of 3 meals with or without snack and desert, of 1400, 1600, 1800 or more kcal per day depending on their weight goal. You can select more than one answer.