Disclaimer

The survey is based on shampoo usages. The aim of this study to understand the purchasing category of the selected product [shampoo], measurement of importance and consumers intention from different demographic variance. Take participation in the survey is completely voluntary and anonymous. You may discontinue this survey at any given time. No harm will befall to anyone of the participants.

Questionnaire results are publicly available

YesNoIf no, please go to Demographic questions

a) Less than once per month.b) 1 to 2 times per monthc) 3 to 4 times per monthd) More than 4 times per month

MaleFemale

a) Less than 300 EURb) 300 – 500 EURc) 501 – 1000 EURd) 1001 EUR and more

1	2	3	4	5	6	7	8	9	10
Price

Brand

Country of origin

Smell

1	2	3	4	5	6	7	8	9	10
Free from dirt

Free from unwanted buildups

Opens up hair cuticles

Prevents tangling

1	2	3	4	5	6	7	8	9	10
Moisturizer

Smoothness

Enhanced shininess

Stops frizzing up

Disclaimer

1. Have you purchased shampoo in the last 30 days?

2. How often do you buy shampoo?

3. What type of shampoo do you usually buy?

4. How often do you change your shampoo's brand?

5. Where have you bought your last shampoo?

6. Please evaluate the importance of the presented below criteria for selection when you buy shampoo (1 – strongly disagree to 10 – strongly agree).

7. Please evaluate the importance of the presented below criteria for selection of shampoo regarding cleanliness (1 – strongly disagree to 10 – strongly agree).

8. Please evaluate the importance of the presented below criteria for selection of shampoo, concerning Stimulation (1 – strongly disagree to 10 - strongly agree).

9. What is your gender?

10. What is your marital status?

11. What is your age?

12. What is your average income per month?