DOUGLAS store promotions and loyalty program survey

Hello, We are students from Vilnius College, International Business Studies program, and we invite you to participate in our survey, which aims to find out how consumers evaluate the promotions applied by the Douglas store, what factors encourage them to join the loyalty program, and how these measures affect consumer shopping habits.

The survey is anonymous and will take about 5 minutes to complete. The collected data will be used only for academic purposes.

Thank you for your time!

Your gender:

Your age:

  1. 44
  2. 20
  3. 33
  4. 45
  5. 23
  6. 21
  7. 56
  8. 48
  9. 22
  10. 19
…More…

How often do you buy cosmetics or beauty products?

Have you heard about the DOUGLAS loyalty program before this survey?

Where do you usually buy DOUGLAS products?

What criteria do you use to evaluate DOUGLAS products? (1-very poor, 5-very good)

How much do you usually spend at Douglas in one purchase?

  1. 75
  2. 60
  3. 20
  4. 15
  5. 200
  6. 60
  7. 100
  8. 59.99
  9. 100-200
  10. 60
…More…

Do you have a DOUGLAS loyalty card/program?

What do you like most about the DOUGLAS loyalty program?

  1. discounts
  2. tasks
  3. i don't have it.
  4. discounts provided
  5. -
  6. loyalty
  7. Nepatinka
  8. Akcijos
  9. Nuolaidas
  10. discounts
…More…

How do you rate the DOUGLAS loyalty program? (1 - strongly disagree; 5 - strongly agree)

Has the loyalty program encouraged you to shop more often at DOUGLAS?

Does using the loyalty program increase your spending?

How often do you shop at the DOUGLAS store due to promotions?

Which promotions are most appealing to you? (you can choose multiple)

How strongly do promotions affect your purchasing? (1-does not affect at all, 5-strongly affects)

Does the current economic situation (inflation, rising prices) affect your purchases at DOUGLAS?

How would you rate the DOUGLAS loyalty program overall? (0-very poor, 10-excellent)

What would you like to improve in the loyalty program?

  1. more shares
  2. when collecting a certain amount of points, you could get gifts or something else.
  3. i am not using.
  4. -
  5. NOTHING, I DONT USE IT
  6. everything is liked.
  7. Nieko
  8. Nieko
  9. Nieko
  10. more reviews
…More…
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