evaluation of marketing communication channels

This is a survey to evaluate the effectiveness of marketing communication channels
Questionnaire results are publicly available

Indicate the level of trust in advertising across each medium on a scale of 1 to 5 (1 low level of trust and 5 high level of trust) ✪

1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps

Indicate the level of impact of advertising across each medium on a scale of 1 to 5 (1 low level of impact and 5 high level of impact) ✪

1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps

Indicate the informational level of advertising across each medium on a scale of 1 to 5 (1 low informational level and 5 high informational level) ✪

1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps

Indicate the level of acceptability of advertising across each medium on a scale of 1 to 5 (1 low level of acceptability and 5 high level of acceptability) ✪

1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps

Indicate the level of interest in advertising across each medium on a scale of 1 to 5 (1 low level of interest and 5 high level of interest) ✪

1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps

age ✪

Responses to this question are not publicly visible

gender ✪

Responses to this question are not publicly visible

occupation ✪

Responses to this question are not publicly visible

monthly income (in euros) ✪

Responses to this question are not publicly visible