Face cream quality perception and willingness to buy (1)

Dear respondent,

A student from the International Business School at Vilnius University is conducting research on how package elements influence the perception of face cream quality and willingness to buy. This test is anonymous and the results will be used for academic purposes only.

Please answer the following questions by choosing the most suitable option for you.

Questionnaire results are available only to the author

How often do you buy face cream? ✪

If you have never bought face cream, please answer the rest of the questions as if you are planning to buy one.

Evaluate how often you buy face cream in the following places, where 1 – never, 5 – very often. ✪

1
2
3
4
5
Pharmacy
Specialized cosmetics shop
Supermarket (e.g. Tesco, ASDA)
Market
Internet
From reseller
Other

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
I would prefer to read the information on how the face cream is made.
I would like to read consumer reports on the face cream.
I evaluate the information on the face cream package compared to other face creams.
I think there are a great deal of differences among brands of face cream.
I have a most preferred brand of face cream.

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
Even when I have not much time, I read the information on the face cream package.
It is important for me to read the information on the face cream composition, even when I’m in a hurry.
Despite the fact that I have no time, I will decide to buy face cream only after I read the information on the package.
If I am in a hurry, I do not read the information on the face cream package and rely on the brand name.

Evaluate, in your opinion, the following statements regarding the importance of elements on face cream quality when 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
The name is important for face cream quality.
The responsible person/company is important for face cream quality.
The country of origin is important for face cream quality.
The ingredients are important for face cream quality.
The expiration date is important for face cream quality.
The definition/function is important for face cream quality.
The total volume is important for face cream quality.
The package statements are important for face cream quality.
The batch number is important for face cream quality.

Evaluate, in your opinion, the following statements regarding the importance of elements on willingness to buy face cream when 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
I read the name of the face cream before I buy it.
I read the name of the responsible person/company of the face cream before I buy it.
I read the country of origin before I buy face cream.
I read the ingredients of the face cream before I buy it.
I read the expiration date before I buy face cream.
I read the definition/function of the face cream before I buy it.
I read the volume of the face cream before I buy it.
I read the package statements on face cream packaging before I buy it.
I read the batch number of the face cream before I buy it.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a)
1
2
3
4
5
6
7
This package looks appealing to me.
I like this product.
I trust this product.
This product would be useful to me.
Likely, this product has quality.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a)
1
2
3
4
5
6
7
I would buy this product in the future.
I intend to buy this product in the future.
Most likely I will buy this product.
I hope I will buy this product in the future.
I would recommend this product to my relatives/friends.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b)
1
2
3
4
5
6
7
This package looks appealing to me.
I like this product.
I trust this product.
This product would be useful to me.
Likely, this product has quality.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b)
1
2
3
4
5
6
7
I would buy this product in the future.
I intend to buy this product in the future.
Most likely I will buy this product.
I hope I will buy this product in the future.
I would recommend this product to my relatives/friends.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c)
1
2
3
4
5
6
7
This package looks appealing to me.
I like this product.
I trust this product.
This product would be useful to me.
Likely, this product has quality.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c)
1
2
3
4
5
6
7
I would buy this product in the future.
I intend to buy this product in the future.
Most likely I will buy this product.
I hope I will buy this product in the future.
I would recommend this product to my relatives/friends.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d)
1
2
3
4
5
6
7
This package looks appealing to me.
I like this product.
I trust this product.
This product would be useful to me.
Likely, this product has quality.

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d)
1
2
3
4
5
6
7
I would buy this product in the future.
I intend to buy this product in the future.
Most likely I will buy this product.
I hope I will buy this product in the future.
I would recommend this product to my relatives/friends.

The last time I bought face cream, it cost: ✪

You are: ✪

Your nationality: ✪

Your age is: ✪

Your education: ✪

Your average annual income is: ✪