Face cream quality perception and willingness to buy (1)

Dear respondent,

A student from the International Business School at Vilnius University is conducting research on how package elements influence the perception of face cream quality and willingness to buy. This test is anonymous and the results will be used for academic purposes only.

Please answer the following questions by choosing the most suitable option for you.

Questionnaire results are available only to the author

OftenSometimesRarelyNever

1	2	3	4	5	6	7
I would prefer to read the information on how the face cream is made.

I would like to read consumer reports on the face cream.

I evaluate the information on the face cream package compared to other face creams.

I think there are a great deal of differences among brands of face cream.

I have a most preferred brand of face cream.

1	2	3	4	5	6	7
Even when I have not much time, I read the information on the face cream package.

It is important for me to read the information on the face cream composition, even when I’m in a hurry.

Despite the fact that I have no time, I will decide to buy face cream only after I read the information on the package.

If I am in a hurry, I do not read the information on the face cream package and rely on the brand name.

1	2	3	4	5	6	7
The name is important for face cream quality.

The responsible person/company is important for face cream quality.

The country of origin is important for face cream quality.

The ingredients are important for face cream quality.

The expiration date is important for face cream quality.

The definition/function is important for face cream quality.

The total volume is important for face cream quality.

The package statements are important for face cream quality.

The batch number is important for face cream quality.

1	2	3	4	5	6	7
I read the name of the face cream before I buy it.

I read the name of the responsible person/company of the face cream before I buy it.

I read the country of origin before I buy face cream.

I read the ingredients of the face cream before I buy it.

I read the expiration date before I buy face cream.

I read the definition/function of the face cream before I buy it.

I read the volume of the face cream before I buy it.

I read the package statements on face cream packaging before I buy it.

I read the batch number of the face cream before I buy it.

1	2	3	4	5	6	7
I would buy this product in the future.

I intend to buy this product in the future.

Most likely I will buy this product.

I hope I will buy this product in the future.

I would recommend this product to my relatives/friends.

1	2	3	4	5	6	7
I would buy this product in the future.

I intend to buy this product in the future.

Most likely I will buy this product.

I hope I will buy this product in the future.

I would recommend this product to my relatives/friends.

1	2	3	4	5	6	7
I would buy this product in the future.

I intend to buy this product in the future.

Most likely I will buy this product.

I hope I will buy this product in the future.

I would recommend this product to my relatives/friends.

1	2	3	4	5	6	7
I would buy this product in the future.

I intend to buy this product in the future.

Most likely I will buy this product.

I hope I will buy this product in the future.

I would recommend this product to my relatives/friends.

womanman

LithuanianEnglish

1	2	3	4	5
Pharmacy

Specialized cosmetics shop

Supermarket (e.g. Tesco, ASDA)

Market

Internet

From reseller

Other

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This package looks appealing to me.

I like this product.

I trust this product.

This product would be useful to me.

Likely, this product has quality.

1	2	3	4	5	6	7
This package looks appealing to me.

I like this product.

I trust this product.

This product would be useful to me.

Likely, this product has quality.

1	2	3	4	5	6	7
This package looks appealing to me.

I like this product.

I trust this product.

This product would be useful to me.

Likely, this product has quality.

1	2	3	4	5	6	7
This package looks appealing to me.

I like this product.

I trust this product.

This product would be useful to me.

Likely, this product has quality.

Face cream quality perception and willingness to buy (1)

How often do you buy face cream? ✪

Evaluate how often you buy face cream in the following places, where 1 – never, 5 – very often. ✪

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

Evaluate, in your opinion, the following statements regarding the importance of elements on face cream quality when 1 – totally disagree, 7 – totally agree. ✪

Evaluate, in your opinion, the following statements regarding the importance of elements on willingness to buy face cream when 1 – totally disagree, 7 – totally agree. ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

The last time I bought face cream, it cost: ✪

You are: ✪

Your nationality: ✪

Your age is: ✪

Your education: ✪

Your average annual income is: ✪