Face cream quality perception and willingness to buy (3)

Dear respondent,

The student of International Business School at Vilnius University is doing research on the influence of packaging elements on face cream quality perception and willingness to buy. This test is anonymous and the results will be used for academic purposes only.

Please answer the following questions by choosing the most suitable option for you.

Results are available only to the author

OftenSometimesRarelyNever

1	2	3	4	5	6	7
I would prefer to read the information on how the face cream is made

I would like to read consumer reports on the face cream

I evaluate the information on the face cream package against other face creams

I think there are a lot of differences among brands of face cream

I have a most preferred brand of face cream

1	2	3	4	5	6	7
Even when I don't have much time, I read the information on the face cream package

It is important for me to read the information on the face cream composition even when I’m in a hurry

Despite the fact that I have no time, I will decide to buy face cream only after I read the information on the package of the face cream

If I am in a hurry, I do not read the information on the face cream package and rely on the brand name of the face cream

1	2	3	4	5	6	7
The name is important for face cream quality

The responsible person/company is important for face cream quality

The country of origin is important for face cream quality

The ingredients are important for face cream quality

The expiration date is important for face cream quality

The definition/function is important for face cream quality

The total volume is important for face cream quality

The package statements are important for face cream quality

The batch number is important for face cream quality

1	2	3	4	5	6	7
I read the name of the face cream before I buy it

I read the name of the responsible person/company of the face cream before I buy it

I read the country of origin before I buy face cream

I read the ingredients of the face cream before I buy it

I read the expiration date before I buy face cream

I read the definition/function of the face cream before I buy it

I read the volume of the face cream before I buy it

I read the package statements on the face cream package before I buy it

I read the batch number of the face cream before I buy it

1	2	3	4	5	6	7
I would buy this product in the future

I intend to buy this product in the future

Most likely I will buy this product

I hope I will buy this product in the future

I would recommend this product to my relatives/friends

1	2	3	4	5	6	7
I would buy this product in the future

I intend to buy this product in the future

Most likely I will buy this product

I hope I will buy this product in the future

I would recommend this product to my relatives/friends

1	2	3	4	5	6	7
I would buy this product in the future

I intend to buy this product in the future

Most likely I will buy this product

I hope I will buy this product in the future

I would recommend this product to my relatives/friends

1	2	3	4	5	6	7
I would buy this product in the future

I intend to buy this product in the future

Most likely I will buy this product

I hope I will buy this product in the future

I would recommend this product to my relatives/friends

womanman

LithuanianEnglish

1	2	3	4	5
Pharmacy

Specialized cosmetics shop

Supermarket (e.g. Tesco, ASDA)

Market

Internet

From reseller

Other

1	2	3	4	5	6	7
This package looks appealing to me

I like this product

I trust this product

This product would be useful to me

Likely, this product has quality

1	2	3	4	5	6	7
This package looks appealing to me

I like this product

I trust this product

This product would be useful to me

Likely, this product has quality

1	2	3	4	5	6	7
This package looks appealing to me

I like this product

I trust this product

This product would be useful to me

Likely, this product has quality

1	2	3	4	5	6	7
This package looks appealing to me

I like this product

I trust this product

This product would be useful to me

Likely, this product has quality

Face cream quality perception and willingness to buy (3)

How often do you buy face cream? ✪

Evaluate how often you buy face cream in the following places, where 1 – never, 5 – very often. ✪

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

Evaluate, in your opinion, the following statements on the importance of elements for face cream quality, where 1 – totally disagree, 7 – totally agree. ✪

Evaluate, in your opinion, the following statements on the importance of elements for willingness to buy face cream, where 1 – totally disagree, 7 – totally agree. ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

Last time I bought face cream and it cost: ✪

You are: ✪

Your nationality: ✪

Your age is: ✪

Your education: ✪

Your average annual income is: ✪