Face cream quality perception and willingness to buy (4)

Dear respondent,

A student from the International Business School at Vilnius University is conducting research on the influence of package elements on face cream quality perception and willingness to buy. This test is anonymous, and the results will be used for academic purposes only.

Please answer the following questions by choosing the most appropriate option for you.

Questionnaire results are available only to the author

How often do you buy face cream? ✪

If you have never bought face cream, please answer the remaining questions as if you are planning to buy one

Evaluate how often you buy face cream in the following places, where 1 – never, 5 – very often. ✪

1
2
3
4
5
Pharmacy
Specialized cosmetics shop
Supermarket (e.g. Tesco, ASDA)
Market
Internet
From reseller
Other

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
I would prefer to read information on how the face cream is made
I would like to read consumer reports on the face cream
I evaluate the information on the face cream package compared to other face creams
I think there are significant differences among brands of face cream
I have a most preferred brand of face cream

Evaluate the following statements, where 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
Even when I have little time, I read the information on the face cream package
It is important for me to read the information on the face cream composition even when I’m in a hurry
Despite having no time, I will decide to buy face cream only after reading the information on the package
If I am in a hurry, I do not read the information on the face cream package and rely on the brand name of the face cream

Evaluate, in your opinion, the following statements on the importance of elements for face cream quality, where 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
The name is important for face cream quality
The responsible person/company is important for face cream quality
The country of origin is important for face cream quality
The ingredients are important for face cream quality
The expiration date is important for face cream quality
The definition/function is important for face cream quality
The total volume is important for face cream quality
The package statements are important for face cream quality
The batch number is important for face cream quality

Evaluate, in your opinion, the following statements on the importance of elements for willingness to buy face cream, where 1 – totally disagree, 7 – totally agree. ✪

1
2
3
4
5
6
7
I read the name of the face cream before I buy it
I read the name of the responsible person/company of the face cream before I buy it
I read the country of origin before I buy face cream
I read the ingredients of face cream before I buy it
I read the expiration date before I buy face cream
I read the definition/function of face cream before I buy it
I read the volume of face cream before I buy it
I read the package statements on the face cream package before I buy it
I read the batch number of face cream before I buy it

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a)
1
2
3
4
5
6
7
This package looks appealing to me
I like this product
I trust this product
This product would be useful to me
Most likely, this product has quality

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1a)
1
2
3
4
5
6
7
I would buy this product in the future
I intend to buy this product in the future
Most likely I will buy this product
I hope I will buy this product in the future
I would recommend this product to my relatives/friends

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b)
1
2
3
4
5
6
7
This package looks appealing to me
I like this product
I trust this product
This product would be useful to me
Most likely, this product has quality

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1b)
1
2
3
4
5
6
7
I would buy this product in the future
I intend to buy this product in the future
Most likely I will buy this product
I hope I will buy this product in the future
I would recommend this product to my relatives/friends

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c)
1
2
3
4
5
6
7
This package looks appealing to me
I like this product
I trust this product
This product would be useful to me
Most likely, this product has quality

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1c)
1
2
3
4
5
6
7
I would buy this product in the future
I intend to buy this product in the future
Most likely I will buy this product
I hope I will buy this product in the future
I would recommend this product to my relatives/friends

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d)
1
2
3
4
5
6
7
This package looks appealing to me
I like this product
I trust this product
This product would be useful to me
Most likely, this product has quality

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d) ✪

Looking at the package below, evaluate the following statement, where 1 – totally disagree, 7 – totally agree (package 1d)
1
2
3
4
5
6
7
I would buy this product in the future
I intend to buy this product in the future
Most likely I will buy this product
I hope I will buy this product in the future
I would recommend this product to my relatives/friends

The last time I bought face cream, it cost: ✪

You are: ✪

Your nationality: ✪

Your age is: ✪

Your education: ✪

Your average annual income is: ✪