FACTORS INFLUENCING CONSUMER BEHAVIOR WHEN PURCHASING ENERGY DRINKS?

This survey aims to investigate the factors that influence consumer behavior when purchasing energy drinks. Through the questions, we want to find out what motivates consumers to choose these drinks – whether it is the need for energy, taste, advertising, brand, or other motives. The results of the survey will help better understand the choices consumers make and why, as well as which aspects are most important when selecting these products.

Questionnaire results are publicly available

What is your age?

Gender?

How often do you consume energy drinks?

What is your main purpose for consuming energy drinks?

Is the composition of the energy drink important to you?

How important is the packaging of the energy drink to you?

How often do you choose an energy drink based on the brand?

What is the most important factor when choosing an energy drink? (Select one)

Do you think that advertising for energy drinks influences your choice?

What type of advertising catches your attention the most?

Do you often choose an energy drink because of promotions or discounts?

Does the opinion of friends or family members affect your decision to buy an energy drink?

How important is it for the energy drink to be lower in calories or have less sugar?

Do you usually choose energy drinks with caffeine or without?

In what environment do you usually consume energy drinks?

What do you think should improve the selection of energy drinks?