Forming the Image of Luxury Brands in Audiovisual Advertising

The survey is aimed at understanding how consumers perceive airline advertising and the image of luxury in audiovisual communication. The results of the survey will be used for academic purposes only. All responses are anonymous and will not be made public.

Results are available only to the author

Have you flown on a plane in the last 3 years? ✪

Have you seen airline advertisements (e.g., Lufthansa, airBaltic, etc.)?

Which airlines best associate with luxury for you? (choose 3 options)

What attracts your attention most when watching an airline advertisement? (multiple choices allowed)

What emotion do you feel from the advertisements of higher-class airlines?

What visual elements in advertising most associate with luxury? (choose up to 3)

What most associates with luxury in airline advertising for you? (choose up to 2)

How do you rate the authenticity of such advertisements?

Can advertising create an impression of luxury even if you have not used such a service?

Does this type of advertising influence your opinion about the airline?

Would you trust the brand more after such advertising?

In your opinion, such advertisements are more: