From Hobby to Profession: Understanding Social Media Influencers' Career Perceptions and Success Factors

Questionnaire results are publicly available

what is your age

15-1819-2526-3131-40

what is your gender?

MaleFemaleNon-binaryPrefer not to say

what is your occupation?

StudentEmployedUnemployed

What motivated you to become a social media influencer?

Personal interestIncome potentialFor fun

How do you define your career as a social media influencer?

A hobbyA legitimate professionA side gig

What factors do you believe contribute to your success as a social media influencer?

High-quality contentLarge followingConsistency in postingCollaborations with brands

How do you maintain authenticity while promoting products and services to your audience?

By only promoting products that you use and believe inBy clearly disclosing any sponsorships or partnershipsBy creating sponsored content that is similar to your organic contentBy showing my daily experience

In your opinion, what do you think qualifies social media influencing as a legitimate profession?

Consistent incomeA large followingSponsored collaborations with brandsRecognition from peers in the industry

How do you balance your personal life with your career as a social media influencer?

By setting boundaries on social media useBy scheduling dedicated time for social media and personal activitiesBy outsourcing tasks to assistants or managers

Have you faced any challenges in legitimizing your profession to others? If so, can you elaborate on these experiences?

YesNO

Do you believe that social media influencing is a sustainable long-term career choice?

YesNONot Sure

What role do you believe social media platforms play in shaping the public perception of social media influencing as a profession?

PositiveNegativeNeutral

In your opinion, what are some of the most significant challenges facing social media influencers today?

Maintaining audience engagementFinding new brands to collaborate withKeeping up with platform algorithm changes