Frozen yoghurt

We want to open a frozen yoghurt cafe and would like to understand what you know about frozen yoghurt and what defines a good cafe.
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How often do you go to snack bars (juice cafes, coffee shops, ice cream cafes, etc...)?

Please rate the importance of the following factors while choosing a cafe? (1 is not important and 10 is the most important)

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Quality of the products
Healthiness of the product
Product selection
Atmosphere/experience of the cafe
Central location
Prices
Brand

Have you ever tried frozen yoghurt?

Would you be willing to go to a frozen yoghurt cafe in Stockholm?

Would it encourage you to pay a higher price for locally and environmentally friendly produced products?

Do you prefer healthy desserts over less healthy ones?