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121
ago about 13y
SSE
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Reported
Frozen yoghurt
We want to open a frozen yoghurt cafe and would like to understand what you know about frozen yoghurt and what defines a good cafe.
Questionnaire results are available only to the author
How often do you go to snack bars (juice cafes, coffee shops, ice cream cafes, etc...)?
Once a month
Once a week
2-3 times a week
Every day
Please rate the importance of the following factors while choosing a cafe? (1 is not important and 10 is the most important)
1
2
3
4
5
6
7
8
9
10
Quality of the products
Healthiness of the product
Product selection
Atmosphere/experience of the cafe
Central location
Prices
Brand
Have you ever tried frozen yoghurt?
I don't know what it is
I have heard of it, but I have never tried it
Yes, but I didn't like it
Yes and I liked it
Would you be willing to go to a frozen yoghurt cafe in Stockholm?
Yes
Maybe
No
Would it encourage you to pay a higher price for locally and environmentally friendly produced products?
Yes
Maybe
No
Do you prefer healthy desserts over less healthy ones?
Yes
No
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