Health, Beauty and you.

As part of my end of studies I am interested in beauty products and purchasing and consumption behaviors related specifically. Thank you in advance for a few minutes that you spend on this quiz!

Victoria.

Results are publicly available

NeverSometimesOftenAll the time

In perfumery (type Douglas, Sephora, Marionnaud)In supermarketIn pharmacy

Healthy skinPerfect makeup

For your own consumptionTo give as a gift

You only use one brand of cosmetic (very loyal)You alternate between several brands but redeem them when the bottles are empty (a little bit loyal)You change product brand as soon as your bottle is empty (not loyal)

Luxury (Dior, Guerlain, Sisley)High-end specialized (Clarins, Clinique)Mid-range (Mixa, Nivea)Lowest (supermarket's label)

YesNo

You are very interested and it pushes you to try the product when you are in-storeIt draws your attention but does not urge you to try the product when you are in-storeYou're not interested

Creates more aesthetic advertisementsOffers more attractive advertisements with original storiesAdds value to the brandDifferentiates the brand from competitorsBrings nothing moreI don't care

Liked a Facebook page of a beauty product brandFollowed a beauty product brand's Twitter accountDownloaded a mobile application for a beauty product brandParticipated in a contest of a beauty product brandViewed an advertisement for a beauty product brand onlineVisited a beauty product brand's website to discover its universeNone of that interests you

Encourage you to stay longer on the websiteGive you a good image of the brandMake you want to share the content with your loved onesUrge you to try the beauty product in storeYou're not interested

YesNo

A manA woman

Formên bi nîşana "katı" nehatin dîtin

Not important	A little bit important	Important	Very important	Essential
The smell

The universe (communication, history)

The price

The brand

The color, packaging

Not important	A little important	Important	Very important	Essential
The story

The celebrity, star

The music

The product itself

Health, Beauty and you.

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You used to buy your beauty products...

What is most important to you, it is...

What purpose do you buy beauty products?

About your own consumption...

In general, you prefer so-called brand beauty products...

What importance do you attach to the following criteria for the choice of a beauty product?

Do you know one or more characteristics of one of your beauty products (ingredients, history...)?

As a general rule, when you see a cosmetics advertisement on TV or in the press...

In a cosmetics advertisement, what importance do you attach to the following criteria?

For you, the great directors who create advertisements and short films for products (Martin Scorsese for Bleu de Chanel, Luc Besson for N ° 5, Sofia Coppola for I love Dior) this...

In the past 12 months, how has cosmetic advertising made a deep impression on you? Why?

In the past 12 months, have you ever:

Beauty product sites offering videos, information, animations that...

Do you know the "SAMPAR" brand?

You are...

Your age

Your situation

Your nationality ✪