How are the hotels influenced by the customers' switching loyalty towards the brands?

Hello! My name is Karina and I am a student of a business and hospitality management school. This survey is a part of my research project, the main topic of which you already read in the title of the poll. You will help me a lot by answering all the questions below. Thank you very much!

Results are publicly available

Your gender?

Your age?

Your nationality?

How many times per year do you travel? (with booking a hotel room)

What is your favourite hotel brand to stay in? (Kempinski, Marriott, Hilton, Accor, Radisson, Sofitel, Best Western, etc.)

What is the first aspect you look at when choosing a hotel?

How important for you is the price of the room when you are choosing a hotel?

Not important
Very important

Are you loyal to the brands you like?

What could make/is making you switch your loyalty from one brand to another?