Importance of the Selection Criteria of Choosing an Online Store.

I am a Bachelor student at Vilnius University. This research is for the final bachelor paper for studying the criteria of the internet-store selection, which is supposed to study the influence customers' intention and attitude towards these stores. This questionnaire will take 10 minutes or less to be completed and your responses are completely anonymous. Your help is really appreciated.

Questionnaire results are available only to the author

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1. Price level.

2. Variety of products.

3. Sales promotions.

4. Variety of payment methods.

5. Helpfulness of customer service personnel.

6. Quality of products.

7. Safety of packing.

8. On-time delivery.

9. Duration of delivery.

10. Safety of delivery.

11. Browsing is easy.

12. Design of internet store.

13. A warranty time.

14. Possibility of returning a product.

15. Navigation easiness through the website of internet store.

Yes, If Yes, please proceed with the questions belowNo

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The products of SHEIN meet my needs and expectations regarding quality

I am satisfied with the product quality provided by SHEIN.

The product range of SHEIN is complete

The products of other similar websites can be found at SHEIN

Well-known brand name means high quality.

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The items sent by SHEIN are well packaged and perfectly sound

I am satisfied with the delivery mode of SHEIN (post, express delivery, home delivery).

If I had to do it over again, I would make my most recent online purchase at SHEIN.

The product is delivered by the time promised by the SHEIN.

SHEIN makes items available for delivery within a suitable time frame

It quickly delivers what I order.

The ordered products arrived in good condition

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I have received prompt service from SHEIN

It is easy to find a customer service number that I can call to ask questions

SHEIN shows a sincere interest in solving customer problems

I feel SHEIN is always willing to help customers

SHEIN customer service helps me, provides valuable services through the telephone.

SHEIN has responded quickly through their online customer service representatives.

SHEIN customer service helps me through speaking to persons.

Inquiries are answered promptly by phone

SHEIN provides valuable services through e-mails.

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SHEIN provides a variety of products.

The entire product in SHEIN has good quality.

The entire product in SHEIN has a low price.

The products of SHEIN are good value for money.

The interior decoration of SHEIN lets me feel a pleasant atmosphere

Overall, I have a positive attitude toward SHEIN.

Yes, If Yes, please proceed with the questions belowNo

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I am interested in online shopping from Zara

I think online shopping from Zara is easy to use

I feel comfortable with online shopping from Zara

My attitude toward online shopping from Zara is positive

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The products of the Zara meet my needs and expectations regarding quality.

I am satisfied with the product quality provided by Zara.

The product range of Zara is complete.

The products of other similar websites can be found at Zara.

Well-known brand name means high quality

1	2	3	4	5
The items sent by Zara are well packaged and perfectly sound.

I am satisfied with the delivery mode of Zara (post, express delivery, home delivery).

If I had to do it over again, I would make my most recent online purchase at Zara.

The product is delivered by the time promised by Zara

Zara makes items available for delivery within a suitable time frame.

It quickly delivers what I order.

The ordered products arrived in good condition

1	2	3	4	5
I have received prompt service from Zara

It is easy to find a customer service number that I can call to ask questions

Zara shows a sincere interest in solving customer problems

I feel Zara is always willing to help customers

Zara customer service helps me, provides valuable services through the telephone.

Zara has responded quickly through their online customer service representatives

Zara customer service helps me through speaking to persons.

Inquiries are answered promptly by phone.

1	2	3	4	5
Zara provides a variety of products.

The entire product in Zara has good quality.

The entire product in Zara has a low price.

The products of Zara are good value for money

The interior decoration of Zara lets me feel a pleasant atmosphere.

Overall, I have a positive attitude toward Zara

FemaleMale

Less than 25 years oldFrom 25 to 34 yearsFrom 35 to 45 years oldMore than 45 years

High SchoolBachelorsMastersPhD

Importance of the Selection Criteria of Choosing an Online Store.

Section I:

Section II

1. Did you ever buy from SHEIN?

2. How often do you buy from SHEIN?

3. How much money do you spend when you buy from SHEIN?

For the statements below, please indicate the extent to which you agree or disagree with the following statements, which are related to Buying Intention from SHEIN Internet Store where (1 = “strongly disagree”, through 3 = “neutral,” to 5 = “strongly agree).

Buying Intention from Internet Store

First Criterion related to Prices

Payment Method

Second Criterion related to Product

Delivery Service

Third Criterion related to Customer Relationship Management

Fourth Criterion related to Website

Image-Related Elements (Store Brand)

Warranty

Navigation

Section III

1. Did you ever buy from Zara?

2. How often do you buy from Zara? ✪

3. How much money do you spend when you buy from Zara?

For the statements below, please indicate the extent to which you agree or disagree with the following statements, which are related to Buying Intention from ZARA Internet Store where (1 = “strongly disagree”, through 3 = “neutral,” to 5 = “strongly agree).

Buying Experience

Buying Intention from Internet Store ✪

First Criterion related to Prices

Payment Method

Second Criterion related to Product

Delivery Service

Third Criterion related to Customer Relationship Management

Fourth Criterion related to Website

Image-Related Elements (Store Brand)

Warranty

Navigation

Section IV:

4. Gender:

5. Age:

6. Education:

7. Income:

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I prefer to buy from SHEIN that provides me with quality information.

Online shopping at SHEIN is easy.

Online shopping at SHEIN is fun and I enjoy it.

1	2	3	4	5
The idea of buying from SHEIN is a good idea

Buying from SHEIN is better than buying from another.

Buying from SHEIN is a pleasant thing to do.

1	2	3	4	5
Product on SHEIN is cheaper than other stores.

Necessary Product is affordable on SHEIN.

SHEIN provides valuable sales promotions for its products.

1	2	3	4	5
SHEIN presents convenient complete payment options.

I like the payment options provided by SHEIN

Customer service personnel are always willing to help me through my payment process.

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Browsing is easy.

Buying through SHEIN website is enjoyable

SHEIN has an attractive, modern and professional design

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In case of unforeseen events or product/service faults, SHEIN website provides the service of product change through warranty.

I can return the product through SHEIN’s warranty

1	2	3	4	5
I can easily navigate through SHEIN.

I find SHEIN easy to use.

SHEIN provides good navigation facilities to information content

1	2	3	4	5
I prefer to buy from Zara that provides me with quality information.

Online shopping at Zara is easy.

Online shopping at Zara is fun and I enjoy it

1	2	3	4	5
The idea of buying from Zara is a good idea.

Buying from Zara is better than buying from another.

Buying from Zara is a pleasant thing to do.

1	2	3	4	5
Product on Zara is cheaper than other stores

Necessary Product is affordable on Zara.

Zara provides valuable sales promotions for its products.

1	2	3	4	5
Zara presents convenient complete payment options.

I like the payment options provided by Zara.

Customer service personnel are always willing to help me through my payment process

1	2	3	4	5
Browsing is easy.

Buying through Zara website is enjoyable

Zara has an attractive, modern and professional design

1	2	3	4	5
In case of unforeseen events or product/service faults, Zara website provides the service of product change through warranty.

I can return the product through Zara’s warranty.

1	2	3	4	5
I can easily navigate through Zara.

I find Zara easy to use.

Zara provides good navigation facilities to information content