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Importance of the Selection Criteria of Choosing an Online Store.

I am a Bachelor student at Vilnius University. This research is for the final bachelor paper for studying the criteria of the internet-store selection, which is supposed to study the influence customers intention and attitude towards these stores. This questionnaire will take 10 minutes or less to be completed and your responses are completely anonymous. Your help is really appreciated.

The poll results are private
Section I:
You will find below some criteria that might be important for you while selecting an internet store for buying clothes. Please indicate their level of importance on a scale from 1 to 10, where 1 refers to “Not at all important”, while 10 refers to “It is extremely important”. These statements should be neutral like several that I have changed
Section I
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1. Price level.
2. Variety of products.
3. Sales promotions.
4. Variety of payment methods.
5. Helpfulness of customer service personnel.
6. Quality of products.
7. Safety of packing.
8. On-time delivery.
9. Duration of delivery.
10. Safety of delivery.
11. Browsing is easy.
12. Design of internet store.
13. A warranty time.
14. Possibility of returning a product.
15. Navigation easiness through the website of internet store.
Section II
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1. Did you ever buy from SHEIN?
2. How often do you buy from SHEIN?
3. How much money do you spend when you buy from SHEIN?
For the statements below, please indicate the extent to which you agree or disagree with the following statements, which are related with Buying Intention from SHEIN Internet Store where (1 = “strongly disagree”, through 3 = “neutral,” to 5 = “strongly agree).
Attitude towards an Internet Store
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I prefer to buy from SHEIN that provides me with quality of information.
Online shopping at SHEIN is easy.
Online shopping at SHEIN is fun and I enjoy it.
Buying Intention from Internet Store
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The idea of buying from SHEIN is a good idea
Buying from SHEIN is better than buying from another.
Buying from SHEIN is a pleasant thing to do.
First Criterion related to Prices
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Product on SHEIN is cheaper than other stores.
Necessary Product is affordable on SHEIN.
SHEIN provides valuable sales promotions for its products.
Payment Method
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SHEIN presents convenient complete payment options.
I like the payment options provided by SHEIN
Customer service personnel are always willing to help me through my payment process.
Second Criterion related to Product
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The products of the SHEIN meet my needs and expectations regarding quality
I am satisfied with the product quality provided by SHEIN.
The product range of SHEIN is complete
The products of other similar websites can be found at SHEIN
Well-known brand name means high quality.
Delivery Service
12345
The items sent by SHEIN are well packaged and perfectly sound
I am satisfied with the delivery mode of SHEIN (post, express delivery, home delivery).
If I had to do it over again, I would make my most recent online purchase at SHEIN.
The product is delivered by the time promised by the SHEIN.
SHEIN makes items available for delivery within a suitable time frame
It quickly delivers what I order.
The ordered products arrived in good condition
Third Criterion related to Customer Relationship Management
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I have received prompt service from SHEIN
It is easy to find customer service number that I can call to ask questions
SHEIN shows a sincere interest in solving customer problems
I feel SHEIN is always willing to help customers
SHEIN customer service helps me, provide valuable services through the telephone.
SHEIN has responds quickly through their online customer service representativeness.
SHEIN customer service helps me through speaking to persons.
Inquiries are answered promptly by phone
SHEIN provide valuable services through e-mails.
Fourth Criterion related to Website
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Browsing is easy.
Buying through SHEIN website is enjoyable
SHEIN has an attractive, modern and professional design
Image-Related Elements (Store Brand)
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SHEIN provides variety of products.
The entire product in SHEIN has good quality.
The entire product in SHEIN has low price.
The products of SHEIN are good value for money.
The interior decoration of SHEIN let me feel pleasant atmosphere
Overall, I have positive attitude in SHEIN.
Warranty
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In case of unforeseen events or product/service faults, SHEIN website provides the service of product change through warranty.
I can return the product through SHEIN’s warranty
Navigation
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I can easily navigate through SHEIN.
I find SHEIN easy to use.
SHEIN provides good navigation facilities to information content
Section III
Pic
1. Did you ever buy from Zara?
2. How often do you buy from Zara?Required to answer
3. How much money do you spend when you buy from Zara?
For the statements below, please indicate the extent to which you agree or disagree with the following statements, which are related with Buying Intention from ZARA Internet Store where (1 = “strongly disagree”, through 3 = “neutral,” to 5 = “strongly agree).
Attitude towards an Internet Store
12345
I prefer to buy from Zara that provides me with quality of information.
Online shopping at Zara is easy.
Online shopping at Zara is fun and I enjoy it
Buying Experience
12345
I am interested in online shopping from Zara
I think online shopping from Zara is easy to use
I feel comfortable with online shopping from Zara
My attitude toward online shopping from Zara is positive
Buying Intention from Internet StoreRequired to answer
12345
The idea of buying from Zara is a good idea.
Buying from Zara is better than buying from another.
Buying from Zara is a pleasant thing to do.
First Criterion related to Prices
12345
Product on Zara is cheaper than other stores
Necessary Product is affordable on Zara.
Zara provides valuable sales promotions for its products.
Payment Method
12345
Zara presents convenient complete payment options.
I like the payment options provided by Zara.
Customer service personnel are always willing to help me through my payment process
Second Criterion related to Product
12345
The products of the Zara meet my needs and expectations regarding quality.
I am satisfied with the product quality provided by Zara.
The product range of Zara is complete.
The products of other similar websites can be found at Zara.
Well-known brand name means high quality
Delivery Service
12345
The items sent by Zara are well packaged and perfectly sound.
I am satisfied with the delivery mode of Zara (post, express delivery, home delivery).
If I had to do it over again, I would make my most recent online purchase at Zara.
The product is delivered by the time promised by the Zara
Zara makes items available for delivery within a suitable time frame.
It quickly delivers what I order.
The ordered products arrived in good condition
Third Criterion related to Customer Relationship Management
12345
I have received prompt service from Zara
It is easy to find customer service number that I can call to ask questions
Zara shows a sincere interest in solving customer problems
I feel Zara is always willing to help customers
Zara customer service helps me, provide valuable services through the telephone.
Zara has responds quickly through their online customer service representativeness
Zara customer service helps me through speaking to persons.
Inquiries are answered promptly by phone.
Fourth Criterion related to Website
12345
Browsing is easy.
Buying through Zara website is enjoyable
Zara has an attractive, modern and professional design
Image-Related Elements (Store Brand)
12345
Zara provides variety of products.
The entire product in Zara has good quality.
The entire product in Zara has low price.
The products of Zara are good value for money
The interior decoration of Zara let me feel pleasant atmosphere.
Overall, I have positive attitude in Zara
Warranty
12345
In case of unforeseen events or product/service faults, Zara website provides the service of product change through warranty.
I can return the product through Zara’s warranty.
Navigation
12345
I can easily navigate through Zara.
I find Zara easy to use.
Zara provides good navigation facilities to information content
Section IV:
Demographic characteristics of the study sample
4. Gender:
5. Age:
6. Education:
7. Income: