Incredible India 2.0
This questionnaire is designed for academic research that seeks to understand the potential outcome of the Incredible India marketing campaign and its contribution to the overall new National Tourism Strategy to attract more foreign tourists to India from the UK and around the globe. India still has a vast untapped opportunity to develop its tourism destinations and add more to its tourism revenue to support its GDP. Despite being an employment-generating tool and earning foreign exchange revenue, the tourism sector in India is still facing challenges from security, infrastructure, and a better marketing campaign to promote the country globally and increase the number of tourists.
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