INFLUENCE OF REFERENCE GROUP IN ACQUISITION OF AN APARTMENT

Respected Respondent,

INFLUENCE OF REFERENCE GROUP IN ACQUISITION OF AN APARTMENT
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1. Family Orientation ✪

1. Family Orientation ✪

3. Do you own an apartment? ✪

4. Occupation ✪

5. How would you describe the economic status of your own/family* ✪

*family is applicable if you had chosen 3rd option (c) in question 4

6 Did you/your family search for information before buying an apartment?

If you have answered ‘No’ to question 3, please skip questions 6, 7 and continue from question 8.

7. How much time did you spend searching for information about the Apartment?

If you answered ‘Yes’ to question no. 6, otherwise please continue from question 8.
7. How much time did you spend searching for information about the Apartment?

8. What are the 5 most important attributes you will consider before buying an apartment?

please rank the following from 1 to 5
5-Most important4321-Least important
Price of the Apartment
Location (communication, security history, nearby school-college for kids)
Size
Gas & Electricity availability
Brand/Reputation of real estate
Handover time
Security arrangement of the apartment
Parking facility
Interior Design

9. Who were the 3 most Influential group in your purchase decision

3 = high influence2 = moderate influence1 = low influence
Family (Parents/Siblings/Spouse/In-laws)
Friends
Work Group / Colleagues
Neighbor-who has apartments
Virtual community
Real estate agent
Others