Innovation in food tourism and organizational innovation at Cox Bazar

Introduction

Cox Bazar is the longest sea beach in the world and it is unnoticeably an important destination of Bangladesh where the interests of the government, DMOs and the potential tourists rest. This place is of international uniqueness in the sense that it is the longest beach in the world with over 150 km coast. This place is potentially exploitable for tourism purposes and the government and other stakeholders are actively seeking to develop this destination within the context of tourism. The governmental policies and planning are in place and the government is recognizing the increasing importance of this location. Therefore, this area holds a very strong potential for research as an emerging destination in tourism studies. I am therefore using Cox Bazar as a case study in my research project and I will analyze the aspects of innovation within this project.

Problem Formulation

Cox Bazar is unnoticeably a potentially exploitable tourism destination regarding its natural resources and uniqueness. However, the full potential of tourism has not been reached, and this is due to the lack of attractiveness of the destination for tourists, lack of an innovative hospitality industry, and lack of development in innovative food tourism. These are potential areas that, if addressed, can make Cox Bazar a complete destination for tourists from around the world, competing with international beach destinations.

Attractiveness of Cox Bazar: 1. What is the potential of Cox Bazar in tourism for the tourists?

  1. don't know
  2. cox's bazar is the longest sea beach in the world and it is an important destination in bangladesh where the interests of the government, dmos, and potential tourists converge.
  3. good
  4. cox's bazar would be the best destination in south asia for tourists.

2. What are the main existing attractions of Cox Bazar that are drawing tourists?

  1. don't know
  2. this place is potentially exploitable for tourism purposes, and the government and other stakeholders are actively seeking to develop it in the context of tourism.
  3. fair
  4. cox's bazar beach, inani beach, himchori, 100 feet buddha, beautiful cox's bazar city, sonadia island, kana raza's cave, hill beside the road, surfing point, ramu buddhist village, teknaf... a few 5-star hotels and resorts are the main attractions in cox's bazar.

3. What future attractions are needed to make Cox Bazar an internationally recognized destination?

  1. don't know
  2. the full potential of tourism has not been reached, and this is due to the lack of attractiveness of the destination for tourists, the lack of an innovative hospitality industry, and the lack of development in innovative food tourism.
  3. luxury
  4. there are many initiatives that should be taken to make it an internationally standardized destination, such as the government needing to ensure proper infrastructure and superstructure development and to implement various types of promotional programs. police should act as tourist guides and ensure the maximum safety and security of tourists. the beach should be kept clean because many people throw waste on the beach. annoying hawkers should be banned, and local culture, crafts, and cuisine should be highlighted. attractive rides can be created on the beach for tourists, and restaurants or food stalls should be good and cost-effective.

4. How would you rate Cox Bazar as an attractive international destination? (Scale: 1-10)

  1. don't know
  2. cox bazaar is an unnoticed potentially exploitable tourism destination with regard to its natural resources and uniqueness.
  3. 5
  4. 7

Challenges• 5. What are the main challenges in the attractiveness of Cox Bazar as a destination?

  1. weather
  2. political unrest creates problems for development. transportation problems. there is no railway from chittagong, and the chittagong-cox's bazar highway is so narrow that many accidents occur every year. the government is not very active in protecting against natural disasters.

6. How can these challenges be resolved?

  1. cox's bazar is a complete destination for tourism for tourists from all around the world, competing with international beach destinations.
  2. follow the weather report regularly
  3. the government and opposition parties should come together to make it a great destination in the world. transportation should be improved. there should be a railway from chittagong, and the chittagong-cox's bazar highway can be made four lanes. the government should take necessary steps to protect against natural disasters so that tourists feel safe during floods and strong winds.

7. What are the main challenges in the development and promotion of local food tourism experiences?

  1. test
  2. lack of promotion for local foods, limitations of shops where we get local cuisine. ignorance of the local community. there is no match between price and quality of foods. lack of smart, skilled, and professional people to promote local foods.

8. How can these challenges be resolved?

  1. varieties of food taste
  2. proper promotions should be in place. the local community should make tourists aware of their food. prices should be reasonable. food should be fresh.

Food Tourism experience• 9. What do you think of local food as a potential tourist attraction at Cox Bazar? What are the main food attractions here?

  1. no, fish
  2. yes, local food is a great attraction for potential tourists. the main attractions of the food are seafood, fried fish, different types of dried fish, vorta, vegetables, and sea meat with karaoke.

10. Do you believe that new ideas such as developing food streets and other concepts can improve food tourism in Cox Bazar?

  1. yes
  2. yes, certainly i think so. these ideas can improve food tourism in cox's bazar.

11. What is the current status of food tourism in Cox Bazar?

  1. ok
  2. the current status is average and it should be developed and improved with proper initiatives.

12. What future ideas are needed to innovate food tourism to reach its full potential at Cox Bazar? 13. How would you rate the innovation in food tourism in Cox Bazar? (Scale: 1-10)

  1. good,7
  2. there are few future ideas needed, such as proper promotion, reasonable cost, skilled people, taste, and quality.

13. Finally, can you tell us about yourself?

  1. swastika,35,india
  2. my name is md nazmul hoda, and i come from naogaon, bangladesh. i am a student. i have completed my bachelor's degree in india. i enjoy playing football and traveling to new places.
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